SearchDay | 4 Ways That Facebook Can Make Big Money

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SEW Expert - Erik Qualman Erik

4 Ways That Facebook Can Make Big Money
Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

Link Building 101, Part 2
Last week, we looked at on-site linking best practices. Today, we’ll look at off-page factors, with five methods you can start using right now to build links.
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SEW Expert - Chris Boggs Chris

Don’t Believe Everything You Read
Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts.
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SEW Expert - Gregg Stewart Gregg

Local Search Tactics for Tough Economic Times
What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you’re the one chosen when the question of “where to buy” arises.
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News from the Search Engine Watch Blog

Google Analytics Releases Urchin 6.5 with AdWords Integration
Posted by Nathania Johnson Feb 9, 2009

Google Analytics has released Urchin 6.5, which includes an integration with AdWords. Also included in the update are improved geo-database functions, an improved configuration-manager utility, updated Help Center articles and recognition of the latest browsers and platforms like Chrome and Android. If you’re not familiar with Urchin, it was acquired by …
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Twits Know: Google Quietly Laying Off Engineers
Posted by Frank Watson Feb 9, 2009

If you can believe conversations on Twitter, it seems Google has been quietly laying off engineers and changing the scope of their jobs. Apparently some of the work done by the “contractors” laid off over the past couple of months is now being added to their work load. I follow a …
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Kenshoo Integrates Negative Keyword Management
Posted by Nathania Johnson Feb 9, 2009

Kenshoo has integrated negative keyword management into its search marketing management tool, KENSHOO SEARCH. Kenshoo says the following data represents average improvements attributable to the cross channel negative keyword manager: CTR increase by 40-80%ROI increase by 20-60% Conversion Rate increase by 30-50%Profit increase by 30-50% Print-on-demand site CafePress has seen success using …
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Clickable Updates Search Ad Management Tool, Includes Emerging Google Ad Formats
Posted by Nathania Johnson Feb 9, 2009

Clickable has released the newest version of their search advertising management tool. The version is Clickable Pro 2.0 and includes: Emerging Google Ad Formats â”” including Image (banners), Local Business (maps) and Mobile (text and image) â”” to give marketers more opportunities to connect with their customers. Customers now can add …
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Live Search Adds Fourth Mainline Ad Position in the UK
Posted by Nathania Johnson Feb 9, 2009

Live Search has added a fourth mainline position for its search ads in the UK. The move comes after getting feedback from their PPC advertisers about wanting more clicks. Writing on the adCenter blog, Tina Kelleher says, “After listening to your feedback around wanting to generate more clicks for your …
» Continue reading Releases Winter Vacation Survey Data
Posted by Nathania Johnson Feb 9, 2009

Travel search site has released data about the intentions of Americans for winter vacations. In a tough economy, you might think that winter vacations are on the chopping block, but 76% of consumers still plan to get away this winter. The news isn’t all good as 50% said the credit …
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Search Engine Watch Forum Discussions

Paid Links vs. Free Directory Links Feb 5, 2009
Hi There – I use a service to get directory links. The directory links are topically related and the links are free, while the service is not (but they do only charge a nominal fee for the links). The links go into place slowly. This service has an …
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Permanent 301 redirect, changed domain not indexing….help! Feb 6, 2009
hi everyone, i have moved my blog to a new domain name and set a 301 permanent redirect to the new(its an old domain) domain name. My previous domain has approx. 90 pages all indexed. The pages of the new domain name arent getting index. Can someone tell me how long …
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Google Cashing in on Branded CPC Feb 5, 2009
Something I’ve noticed and I’m curious how much it may be costing those who perform branded SEM. When you search for a company name and spell it correctly, Google will display the Sponsored link at the top of the page in its eye catching highlighted section. But, when you misspell the search …
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