Highlights from the SEW Blog: Aug 9, 2005

Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you’re not familiar with our blog, click on any of the links below, or visit the blog’s home page at http://blog.searchenginewatch.com/.

Yahoo says: We’ve got 20 billion

Looks like we might have a search engine total size wars beginning.

As I’ve said in the past total size numbers are primarily used for marketing purposes, bragging rights if you like. Michael Liedtke from the AP reports that Yahoo is announcing a total size count. The number Yahoo is announcing is 20 billion “web objects.” Total “web objects” is a combination of total web pages and total images, and other content.

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Lawsuit Claims Google Overcharged Advertisers

According to this Reuters story, Google sued over claims of excess advertising fees, “Google Inc. is being sued over accusations that it overcharged advertisers who use the Web search giant’s paid search advertising program…The proposed class-action suit, filed on August 3 in State Superior Court in Santa Clara, California, accuses Google of charging in excess of advertisers’ “daily budgets,” under which Google allows an advertiser to limit how much it spends each day.”

Report: Yahoo’s Ad Network Going Live

A “source” has told Stefanie Olsen at News.com that Yahoo will finally launch its contextual ad network for small publishers and bloggers tomorrow.

“Like Google’s service, Yahoo’s self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ads. Yahoo and publishers will split the fees. Yahoo’s new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google’s service relies on technology.”

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Google To Acquire Location-Based, Social Networking Service

InternetNews.com’s, reports that later this week Google will announce the acquisition of Meetroduction.

This is Google’s second acquistion in the social networking/location-based services space in recent months. In May, Google acquired dodgeball.com, a service that allows users to find “friends” and new friends using text messaging.

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Session Summaries from SES 2005 San Jose

Barry Schwartz (aka RustyBrick) and his crew have begun posting session summaries from various SES sessions into the SEW Forums. You’ll find the stream of links in this thread.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication’s search facility, which most have, and search for the headline.

RSS Enables Google News Junkies
Internet News Aug 9 2005 2:29PM GMT
Online advertising set to skyrocket, study says
CNET Aug 9 2005 10:47AM GMT
Searchable Database: The Published Opinions of Judge John G. Roberts
ResourceShelf Aug 9 2005 7:38AM GMT
Convert RSS to PDF
ResearchBuzz Aug 9 2005 7:37AM GMT
State of the Blogosphere, August 2005, Part 3: Tags
Sifry Alerts Aug 9 2005 7:34AM GMT
Job site Indeed.com gets $5 million investment
CNET News.com Aug 9 2005 7:33AM GMT
Become.com’s End-of-Summer CPC Sale
ClickZ Today Aug 9 2005 7:32AM GMT
Google sued over claims of excess advertising fees
Reuters Aug 9 2005 7:27AM GMT
Live from Search Engine Strategies: Buying Search Engine Advertising
SearchViews Aug 9 2005 6:47AM GMT
DoubleClick Intros ‘Performics 50’ SEM Benchmark
ClickZ Today Aug 9 2005 5:01AM GMT
An (Almost) Fruitless Mobile Search
ClickZ Today Aug 8 2005 2:25PM GMT
Nielsen: MSN Satellite Maps Catching Up With Google
Media Post Aug 8 2005 2:23PM GMT
Yahoo Changes Ad Counting Method, Excludes Undelivered Impressions
Media Post Aug 8 2005 2:22PM GMT
KnowledgeStorm to Launch Vertical Search
ClickZ Today Aug 8 2005 2:13PM GMT
Yahoo in Talks on Record China Investment
Forbes Aug 8 2005 3:40AM GMT

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