Search Engine Milestones for January 2004
Notable news and announcements from the web search world during the past month. Announcements without links to online versions were received via email.
Warning: The links and descriptions below are from official press releases, and may contain marketing hyperbole, claims or euphemisms not necessarily endorsed by Search Engine Watch.
Open Directory Adds Previews Allowing Users To Visualize Links
The Open Directory Project now includes a red toggle ball on all its pages to activate thumbshots or screenshots of Web pages in thumbnail sizes.
Shopping.com has created a customized, co-branded version of its website for Switchboard that has been programmed directly into Switchboard Yellow Pages results. Through a variety of paid LocalClicks links, interwoven with the local business listings in the top-searched retail categories on the Switchboard site, users are now able to easily access related Shopping.com product specifications, pricing and availability information as well as ratings and reviews from its Epinions community.
Dogpile placed highly within two of the 12 categories in PC World’s “Web Stars: Best of the Web” feature published in the February 2004 issue of the magazine. The Dogpile Toolbar took top honors in the Browser Toolbar Plug-Ins category to win the “PC World Best Bet Award” in that category. Additionally, Dogpile was the first runner-up in the Search Engines category, behind category winner Google.
The group will pursue a portfolio of topics that include pay for performance search, web search, vertical businesses and platform technologies. The organization will be led by Yahoo’s Head and Principal Scientist Dr. Gary William Flake, former chief science officer of Overture and founder of Overture Research.
Google Enhances AdWords Tools
Google launched today a free conversion tracking tool for AdWords campaigns. Advertisers will now be able to determine not only the total value generated by each type of conversion, but also the number of instances of each particular event: page views, sales, leads, and sign-ups.
The service is designed for individuals engaged in serious business, educational and personal research and delivers convenient, customizable access to the free Web, selected registration and subscription online services and the HighBeam Research proprietary eLibrary database.
Under the new, exclusive deal, Espotting’s top five German listings appear on freenet search result pages under the heading ‘Sponsoren-Links’ (Sponsored Links).
Focusing on the importance of categorization in enabling users to find information faster, Jim Rapoza, Director of eWeek Labs, wrote “Probably the biggest difference between Clustering Engine and other categorization applications is that Clustering Engine does not require a pre-existing taxonomy, nor does it require training sets of preclassified content. Instead, the application analyzes returned search results and infers categories based on the content.”
NOTE: Article links often change. In case of a bad link, use the publication’s search facility, which most have, and search for the headline.
| Google unhappy with copycat…
BBC Feb 2 2004 1:26PM GMT
| Microsoft releases metadata removal tool…
The Register Feb 2 2004 12:43PM GMT
| Google goes Yiddish…
Jerusalem Post reg Feb 2 2004 10:18AM GMT
| Google for a grade: UW class to study popular search engine…
Seattle Times Feb 2 2004 9:23AM GMT
| Google Protests Give Web Site an Audience…
New York Times Feb 2 2004 6:47AM GMT
| Microsoft Is Taking On Google…
New York Times Feb 1 2004 11:52PM GMT
| Search And Destroy…
New York Post Feb 1 2004 11:09AM GMT
| The Coming Search Wars…
New York Times Feb 1 2004 2:15AM GMT
| JP Morgan Upgrades Yahoo to ‘Overweight’…
Business Week Jan 30 2004 10:19PM GMT
| Microsoft finally issues IE spoofing bug patch…
Silicon.com Jan 30 2004 9:36AM GMT
| Online Publishers See Gathering Ad Momentum…
dmnews.com Jan 30 2004 7:13AM GMT
| Keep your Google mania in check…
CanadaIT.com Jan 30 2004 6:02AM GMT
| Google Offers Dutch Toolbar, New Interface Languages…
Research Buzz Jan 30 2004 4:27AM GMT