SearchDay | We’re All Convertibles, And It’s Time to Take the Top Down!

Today’s Top Story:

SEW Expert - Frank Watson Frank

We’re All Convertibles, And It’s Time to Take the Top Down!
Many of us are still looking at the Web through a narrow perspective of search. If we think in terms of what search is — not as it exists online, but what motivates it, how it can be answered, and what happens when it truly is delivered — there may be an answer on where the industry is headed and how to be successful in it.
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Search Engine Watch Experts Columns

SEW Expert - Gregg Stewart Gregg

Lies, Damned Lies, and Statistics
Over the past year, I’ve been in numerous meetings with advertisers, agencies, and online media vendors, and I’m often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story.
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SEW Expert - David Szetela David

PPC Landing Pages: Surprising Examples
It’s time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We’ll look at some real-world examples to see what they’re doing right, and what they’re doing wrong.
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SEW Expert - Justilien Gaspard Justilien

Don’t Overlook These Link Building Opportunities
With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses.
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News from the Search Engine Watch Blog

Is Yahoo on the Verge of Naming Yang’s Replacement?
Posted by Nathania Johnson Jan 9, 2009

The Wall Street Journal today is reporting that a new Yahoo! CEO could be named as early as next week. Lately, the buzz has surrounded Autodesk executive chairman Carol Bartz. Bartz previously was CEO of Autodesk from 1992 to 2006. She has also been an executive at Sun Microsystems. She serves on …
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Web Analytics Association Releases 2009 Outlook Survey Data
Posted by Nathania Johnson Jan 9, 2009

The Web Analytics Association has released data from a survey conducted about analytics proffesionals’ plans for the coming year. Here’s what they found: Over 40 percent of respondents see funding as the biggest challenge in 2009, the investment outlook is positiveOver 96 percent of respondents indicated that they plan to increase …
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Ogilvy Public Relations Launches Social Media RSS Dashboard
Posted by Nathania Johnson Jan 9, 2009

Ogilvy Public Relations has launched The Daily Influence, something they call a social media RSS dashboard. Built on Netvibes, an RSS aggregator (aka newsreader), the site comes standards with pre-selected feeds from popular social media and technology sites. If you click on different tabs near the top, you’ll find different niches. …
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Yelp User Being Sued for Negative Review
Posted by Nathania Johnson Jan 9, 2009

A new lawsuit brought by a San Francisco chiropractor Steven Biegel is raising a very good question about online reviews. The chiropractor was none too pleased to find a negative review about his practice on Yelp. The review was written Christopher Norberg, who has a conflict with the chiropractor over a …
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Search Engine Watch Forum Discussions

How Do You Approach Other Webmasters to Request A Link? Jan 9, 2009
Howdy All, For discussion – & its possible this topic is discussed under another thread. When you are link building, and find a resourceful page on the net with relevant content to yours (and a decent page rank), how do you go about requesting a link? Do you send a simple email saying …
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Question on Renaming a Campaign Jan 8, 2009
I’d like to take an exisiting campaign, copy and paste it into AdWords editor, pause the existing campaign, and then “rename” the new campaign to 2009. If the “new” campaign has the exact same ads, keywords, etc. as the “old” campaign (remember I just copied the first one) will …
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What is the proper use of redirects Jan 8, 2009
If I was to create a domain called and then create 2 other domains called and and redirect both the Subject Matter domains to the Generic Help domain would this adversely affect the PR for the Generic site? Note: is on a separate IP than the SM …
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