SearchDay: Five Traits of the Ideal Link Builder

Search Engine Watch Experts Columns

Search Engine Watch Expert - Justilien Gaspard
Five Traits of the Ideal Link Builder
» LINK LOVE: Link building strategies for SEO success
If you’ve decided to expand your team, or perhaps hire your first link marketer, there are some important qualities to look for in potential hires. A candidate with many of these five qualities is more likely to be a successful and productive member of your link marketing team.
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Search Engine Watch Expert - Erik Qualman
Microsoft Search CashBack: Stealing from Google?
» BRAND EQUITY: Increasing brand value, customer trust, and profits
Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Don’t look now, but the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.
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News from the Search Engine Watch Blog

Obama’s Online Ad Spend Favors Google, Top Source of Donations
Posted by Nathania Johnson
The Illinois Senator has spent $3.47 million this year in online advertising. Of that, $2.8 million went to Google while Yahoo received $180,000. Smaller amounts also went to Facebook,, Gothamist, and Politico.
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comScore Acquires M:Metrics
Posted by Nathania Johnson
ComScore has acquired mobile measurement company M:Metrics, including its three measurement products.
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Matt Cutts: Can You Help A Brother Get A Lap Dance?
Posted by Frank Watson
Okay Matt I need some help. I have been hired by an adult entertainment site to build their presence online – get better rankings etc. I need to build their inbound links and want to make sure I am not wasting my time and their money.
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Yahoo to File White Proxy Card with SEC
Posted by Nathania Johnson
Yahoo is urging its shareholders to use the white proxy card to vote for the current board, which the company has nominated to continue serving for the coming year.
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AOL Joins OpenSocial
Posted by Nathania Johnson
At the All Things Digital conference, AOL announced that it would be joining Google’s OpenSocial. First up will be the adoption of gadgets on
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Search Engine Watch Forum Discussions

AdWords – Automatic Matching Mystery
Posted by Mel66
Google is going in the wrong direction with this “feature.” Advertisers have been asking to be able to opt out of the “expanded broad match” for a long time now, yet that request has fallen on deaf ears. And now we have “automatic matching” which is even worse.
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A client has a horrible idea – how can I persuade him? –
Posted by flnazrael
I’m doing SEO for “Site A.” The client has approx. 7,000 parked domains that he has now linked to “Site A.” I’ve tried to explain that this is a bad idea, because Google seeing 7,000 links from parked domains to a brand new site that only shows 66 in its first month is probably going to trigger a spam penalty.
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Search: The Next Five Years
Posted by Mike Grehan
Should search engine ranking algorithms continue to be based only on the data they have about people who happen to have web sites and therefore have text pages and can link to others. Or is the voice and opinion of the end user now being heard much more clearly?
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