SearchDay | Local Search Tactics for Tough Economic Times

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SEW Expert - Gregg Stewart Gregg

Local Search Tactics for Tough Economic Times
What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you’re the one chosen when the question of “where to buy” arises.
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Search Engine Watch Experts Columns

SEW Expert - Chris Boggs Chris

Don’t Believe Everything You Read
Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts.
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SEW Expert - Justilien Gaspard Justilien

Integrating Marketing Campaigns with Link Development
Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren’t being utilized for their full value.
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News from the Search Engine Watch Blog

Google Releases Mobile Book Search for iPhone and Android
Posted by Nathania Johnson Feb 6, 2009

Google has launched a mobile version of its book search for iPhone and Android devices. Browse to to check it out. iPhone users note that you can’t simply browse to the regular site and expect to be sent to the mobile site. Some web developers have included device …
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Google Website Optimizer Launches New YouTube Channel
Posted by Nathania Johnson Feb 6, 2009

Google Website Optimizer has launched its own channel on YouTube. This is a great way for you visual learners to get tips on how to set up landing page tests and how to interpret the results. Included on the channel are the Always Be Testing webinar series by the very awesome …
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hakia Releases Updated Version of ScoopBar
Posted by Nathania Johnson Feb 5, 2009

Semantic search engine hakia has released an updated version of its toolbar, called the ScoopBar. The new version will highlight search terms on a web page visited as a result of clicking on a link in a search engine. For example, let’s say you do a search for “What happens to …
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Veoh Gets Another Victory in Copyright Case Brought by Universal
Posted by Nathania Johnson Feb 6, 2009

Online video site Veoh is enjoying yet another victory in a copyright suit brought against them by Universal Music Group. The judge dismissed Universal’s attempt to include investors as part of the lawsuit. Last month, the judge threw out Universal’s argument that Veoh didn’t have DMCA protection because it changed the …
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Search Engine Watch Forum Discussions

Google Cashing in on Branded CPC Feb 5, 2009
Something I’ve noticed and I’m curious how much it may be costing those who perform branded SEM. When you search for a company name and spell it correctly, Google will display the Sponsored link at the top of the page in its eye catching highlighted section. But, when you misspell the search …
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Paid Links vs. Free Directory Links Feb 5, 2009
Hi There – I use a service to get directory links. The directory links are topically related and the links are free, while the service is not (but they do only charge a nominal fee for the links). The links go into place slowly. This service has an …
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Permanent 301 redirect, changed domain not indexing….help! Feb 6, 2009
hi everyone, i have moved my blog to a new domain name and set a 301 permanent redirect to the new(its an old domain) domain name. My previous domain has approx. 90 pages all indexed. The pages of the new domain name arent getting index. Can someone tell me how long …
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