SearchDay | How to Communicate SEO Value

Today’s Top Story:

SEW Expert - William Flaiz William
Great Expectations: How to Communicate SEO Value
Even after you’ve won the client’s business and run a successful program, you still have to show the client what you did for their money. Communicating the value your search program provided is not to be taken lightly. It could mean the difference between a renewal and a one-off client project.
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Search Engine Watch Experts Columns

SEW Expert - Chris Boggs Chris
Selling SEO During an Economic Downturn
In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you’re missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren’t pushing for investment in organic search.
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News from the Search Engine Watch Blog

Retail Search Ad Spend Up 33% So Far in Q4 2008
Posted by Nathania Johnson Nov 24, 2008

SearchIgnite has released data showing that the search ad spend for retailers is up 33% so far in the fourth quarter of 2008. The reason appears to be that multi-channel marketers are funneling more money to search, which has strong data on ROI. â””With the current economic climate leading up …
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Live Search Adds Shopping and Flight Instant Answers
Posted by Nathania Johnson Nov 24, 2008

Microsoft’s Live Search is adding more instant answers to the main search page. There are two new areas of instant answers being featured: Shopping and Flights. For shopping, if you type in a keyword or phrase for the model of consumer product you’re interested in, you’ll get results for that product …
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Is Live Search Renaming A Miva Move?
Posted by Frank Watson Nov 24, 2008

Seems Microsoft is moving to finalize the renaming of Live Search to Kumo, according to The possibility has been discussed at various times this year. Renaming and branding moves by search engines have not had much luck. Ask.coms removal of Jeeves seemed to hurt them, FindWhat and eSpotting merger and …
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adCenter Offers $1000 in Free Clicks for SEMPO Members
Posted by Nathania Johnson Nov 24, 2008

Microsoft’s adCenter is launching a new offer for Search Engine Marketing Professional Organization (SEMPO) members: $1000 in free clicks. Campaigns created through the promotion will be placed on Live Search and the MSN portal. Those who wish to become SEMPO members to take advantage of the offer must join the …
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AdBrite Adds CPC Option for Banner Ads
Posted by Nathania Johnson Nov 24, 2008

Advertising network AdBrite is now offering CPC (click per cost) for banner ads. Customers were already able to bid via CPC on search placements and text ads. Previously, graphical ads were restricted to CPM (cost per impression). “AdBrite is committed to our advertisers’ success,” said AdBrite CEO, Ignacio Fanlo. “Allowing …
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Search Engine Watch Forum Discussions

SearchWiki Nov 21, 2008
Have you seen this new feature they’re calling SearchWiki? It just appeared on my browser today. You can add, delete, and rank the search results – it’s supposed to customize/personalize your search results and only your search results. However, it also says “You can also see how other …
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Optimizing localized web sites Nov 23, 2008
Hi, everyone. I will be doing organic optimization for a US web site that plans to later publish localized versions in France, Mexico, and Germany and wants me to provide SEO guidance for those sites as well. Other than attracting local links to the country-specific sites, is there anything else …
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Yahoo: Inactive Bid Bomb Nov 21, 2008
Sorry it’s looks like a pile on Yahoo day. In the past 10 days we have watched a great deal of our top performing keywords on Yahoo go inactive due to minimum bid requirements. Why let bids go inactive at all? What does it hurt to just let them hang around at …
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