SearchDay | Google OS Arrives, In the Form of a Browser

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Google OS Arrives, In the Form of a Browser
Posted by Kevin Newcomb Sep 2, 2008

Rumors of a “Google Operating System” have been around for a few years now, fueled by Google’s expansion into e-mail, analytics, desktop search, Web applications, pizza delivery…well, maybe not that. Today, Google has made a significant step toward becoming a Web-based operating system by launching a beta version of the open-source …
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie

6 Tips for Small Business Marketing Success
How can the success of a sticky idea be analyzed and repeated? In his new book, SES keynote speaker Dan Heath shares some thoughts that can help small business Web marketers find success.
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SEW Expert - Mark Jackson Mark

How Much Are You Spending on SEO?
Organic search results get many more clicks than the paid search results. And, due to the nature of SEO, you’re not limited to a certain “budget.” So why aren’t more companies spending big bucks on SEO?
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SEW Expert - William Flaiz William

There’s No Secret Recipe to SEO
Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.
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SEW Expert - Frank Watson Frank

Looking for Answers in a Search Marketing Forum? Be Specific!
If you’re a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. Search marketing has grown into a very broad field, but if you take the time to ask specific questions, you’re much more likely to get you the answers you need.
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News from the Search Engine Watch Blog

Google Chrome: Google Open Source Browser
Posted by Frank Watson Sep 1, 2008

Philipp Lenssen over at Blogscoped has a detailed article about Google’s browser project including a link to a great cartoon. Apparently the rumors were true and the former Mozilla employees have been busy.
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Google Courting Agencies for Advertising Beyond Search
Posted by Nathania Johnson Sep 2, 2008

Traditional advertising agencies have long been wary of Google. That’s no surprise, really, when a company comes out of almost nowhere to change an entire industry. And as Google has grown, the search company has expanded beyond search to create revenue streams from other all-too-lucrative advertising mediums. Now, Google is courting agencies …
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140 Million Mobile Social Users by 2013, Generating $410 Million
Posted by Nathania Johnson Sep 2, 2008

Social networking is hot, but connecting on a mobile phone is on the rise. ABI Research projects that by 2013, over 140 million mobile users will use social networks on their phones, generating $410 million in subscription revenues in the process. And just where will this growth be the strongest? ABI research …
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Google’s Picasa Launching Face Recognition Software
Posted by Frank Watson Sep 2, 2008

At noon in Mountain View, Google will announce the launch of face recognition software in their latest version of Picasa, according to The software will help people tag names to their photographs – handy for that odd face in a group shot you are not sure of. Now I wonder …
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AdEx Acquires Online Lead Gen Firm, Bay Harbor
Posted by Nathania Johnson Sep 2, 2008

Online marketing company AdEx has announced the acquisition of Bay Harbor, an online lead generation firm. Bay Harbor uses a proprietary software platform to perform behavioral targeting which identifies marketers’ best prospects in several financial services and other consumer interest segments. “Bay Harbor’s lead generation platform allows us to capitalize …
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Google Offers Video Sharing in Business Applications Suite
Posted by Nathania Johnson Sep 2, 2008

Google has added video sharing to its business applications suite, Google Apps Premier Edition. The feature is being called Google Video for business and there are high expectations for the application. Matthew Glotzbach, product management director of Google Enterprise told Reuters, “What YouTube did in the consumer world, Google Video for …
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Aaron Wall and Wordtracker Publish “Kick-Ass Keyword Strategies”
Posted by Greg Jarboe Sep 1, 2008

Wordtracker has teamed up Aaron Wall to publish new e-book, “Kick-Ass Keyword Strategies,” which offers simple, smart and speedy ways to use keywords to attract more customers online. Or, to keep the alliteration going, “50 Kick-Ass Keyword Strategies” is packed with pointed, practical tips that focus on what today’s online …
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Search Engine Watch Forum Discussions

AdWords Quality Score – What’s in a Name? Sep 2, 2008
A lot! I’ve always felt a bit uneasy about the word “quality” in AdWords Quality Score, because the main component of QS is (Bid*CTR), and this is Google’s financial yield from an ad. Put another way, I could take one of my best performing ads, one which both I and Google …
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PPC High Bids Sep 2, 2008
Hi there, I have a PPC account on google adwords and have relevant keywords with good landing page and relevant ad text but still no impressions r coming on the keywords. I have raised my CPC up to $1 but still no searches? :confused:
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How could this possibly happen! Aug 29, 2008
So I log into my companies webmaster tools today to check on things noticed a very supicious error. Our ppc.asp was not showing because Google indexed it as ppc.asp/ so it returned a 404. We have been number 1 for this term for sometime now and we have not changed …
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