SearchDay | The Geometry of SEM — What’s your Angle?

Today’s Top Story:

SEW Expert - Carrie Hill Carrie
The Geometry of SEM — What’s your Angle?
When you’re competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. An angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark
Tin Foil Hat? I Have Mine On
Google’s intentions are good, but we must also remember that they aren’t in the business of helping your Web site rank highly in Google. So when Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive?
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SEW Expert - David Szetela David
Judging PPC Performance: Focus on Conversions
Knowing how and when to make decisions about your PPC campaign’s keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.
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News from the Search Engine Watch Blog

AdWords API Gets Local Database Sync Update
Posted by Nathania Johnson Sep 30, 2008

Google has launched AdWords API Local Database Sync. This allows you to run reports, store them in a local database, and then query that database. The AdWords API team says that this should make querying a local database faster and more cost effective. Jeffrey Posnick informed on the code behind the project: The …
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Yahoo Also Launches Site Defending Search Ad Deal with Google
Posted by Nathania Johnson Sep 30, 2008

Last week, Google launched a site that explained what they feel are the facts behind their search advertising agreement with Yahoo. Now, Yahoo is doing the same. The site does not offer much new in the way of arguments supporting the partnership. Yahoo reiterates the point that advertisers set the price …
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Search Engine Marketing Inc. (Second Edition) Is Hot Off The Press
Posted by Greg Jarboe Sep 30, 2008

Run, don’t walk, to your favorite bookstore and pick up a copy of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition). Okay, okay, so most search engine marketers will simply order the paperback on But, somehow 1-click ordering takes all the …
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WebTrends Releases New Online Analytics Tool
Posted by Nathania Johnson Sep 30, 2008

WebTrends is rolling out a new feature to help web markters and developers track specific analytics. The tool is called TagBuilder. It’s online, it’s free and it generates WebTrends data collection tags, which have been rewritten as standardized, object-oriented JavaScript code. Here’s what you can do with TagBuilder: Access automated click-event tracking …
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Searching for Healthcare: How Online Communities are Changing the Face of Medicine
Posted by Nathania Johnson Sep 30, 2008

The New York Times has a great article about using the internet for information on medical conditions, including how search is involved in the process. As you know, results can change just by adding a keyword to the phrase you’re already searching for. Search for a condition and add the word …
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Google Translate Adds 11 Languages
Posted by Nathania Johnson Sep 30, 2008

Google has added 11 languages to its Translate product. They are: CatalanFilipinoHebrewIndonesianLatvianLithuanianSerbianSlovakSlovenianUkrainianVietnamese The total number of languages is now 34 and the total number of language pair combinations nearly doubled from 506 to 1122. Recently, Google added human translators as well.
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Search Engine Watch Forum Discussions

Google cached Adsense clicks & new Adsense account Sep 29, 2008
When someone buys a website having Adsense, and starts another Adsense account for the site — what about click revenue that comes from cached pages? Is there a way to get the revenue? Typically, how much is cached?
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Tracking conversions with AdWords: how does it count the conversion? Sep 25, 2008
Hi all, I’m looking for the answer on conversion tracking with the AdWords tool: What happens in following case: I search for “digital camera”, click on an ad, go to the website of brand A, but don’t convert. 2 days later, I search for “brand A”, click on an ad, and convert. Will Google AdWords …
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Duplicate tags problem with affiliate links Sep 26, 2008
Hi I’ve just looked on webmaster tools at one of my sites and noticed google is marking down duplicate title tags and meta tags for links to my pages via affiliates tracking codes. I thought it should only mark duplicate tags for on your site direct, not an external inbound link going …
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