Highlights from the SEW Blog: June 18, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

  • Google Adds Content Network Transparency
    Since its Content Network launched, advertisers have been asking Google for a way to get a better idea of where their ads appear, and get more control over the display of their ads on specific sites.
  • Younger Folks Like Ads More
    It turns out that 18-34 year olds are not as opposed to being sold to as we all thought.
  • Yahoo Distributing Click Fraud Settlement Funds
    Figuring better to control the building outcry about click fraud, the companies got to set a ceiling and disperse a small portion of the actual amounts customers lost through click fraud.
  • Google Quality Scoring: Changes And Insights
    While we would all like to have a light turned on inside the ‘black box’ there has been some insight given recently if you have been watching carefully.

Linking Issues & Social Media

Analytics & ROI

Mobile & Local Search

  • Cable TV and Local Search
    Cable television providers are testing the waters of on-demand programming. The next step could be to integrate small business video advertising to on-demand menus.

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

Searching/Search Technologies

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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