Impressions of Search Engine Strategies Stockholm

Last week, Search Engine Strategies made its debut in Sweden, drawing attendees from all over Scandinavia, Europe and even Africa and India.

Intrepid Search Engine Watch Forums Editor Barry Schwartz (aka Rusty Brick) attended the conference and reported live on the sessions he attended.

This thread also has comments from a number of the speakers who attended the conference.

Among the most interesting panels was the European Search Landscape panel, moderated by Jupitermedia’s Julian Smith.

Another winner was the Search Engine Marketing: Outsource or In House? panel. I always enjoy programming this one, trying to find panelists that can present compelling reasons for one approach or the other.

This time we had Jan Rencke, CEO of Destination Stockholm, and Drew Graham, European Marketing Director for online shopping portal Kelkoo, make convincing arguments for keeping things in-house. By contrast, Bill Hunt and Joseph Morin presented the case for a hybrid model. Both Bill and Joe work as “internal” managers for huge search marketing efforts, but both also maintain roles as independent consultants.

Among the other panels that Barry covered:

Bill Hunt covered the Search Marketing in Scandinavia panel, organized and moderated by Mikkel deMib Svendsen.

Christine Churchill took some photos–mostly of the “serious” discussions that took place at the end of each day.

In all, a great event. Many thanks to everyone who helped make it happen–the speakers, exhibitors, and especially the hard-working crew from Jupiter Events, who worked tirelessly and diligently behind the scenes to make everything come together like clockwork.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication’s search facility, which most have, and search for the headline.

Search Local, Buy Local Nov 1 2004 1:38PM GMT
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The Desktop Search Land-Grab
Always On Nov 1 2004 9:31AM GMT
Why some clicks go nowhere Nov 1 2004 7:21AM GMT
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Business First of Buffalo Nov 1 2004 5:37AM GMT
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East Bay Business Journal Oct 31 2004 9:02PM GMT
Google Plugs hole exposing Gmail mail-boxes
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Micro Persuasion Oct 31 2004 4:07PM GMT
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Reuters Oct 31 2004 3:59PM GMT
Is Search Writing the Yellow Pages Obituary? Definitely Not
Media Post Oct 30 2004 10:21PM GMT
Kelsey: Local, Shopping Search Grows
ClickZ Today Oct 30 2004 10:20PM GMT
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Search Engine Watch Oct 30 2004 10:19PM GMT
Google guru shares words of wisdom
San Jose Mercury News reg Oct 30 2004 10:13AM GMT

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