SearchDay | Getting People to Talk About Your Company

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SEW Expert - Justilien Gaspard Justilien

Getting People to Talk About Your Company
Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust.
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Search Engine Watch Experts Columns

SEW Expert - Melissa Mackey Melissa

PPC Integration: Integrating PPC with Offline Marketing, Part 3
Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices.
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SEW Expert - Tim Ash Tim

The Myth of Perfect Conversion
Don’t make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn’t exist. It’s a delusion.
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SEW Expert - Bill Hunt Bill

Less Common Problems of International SEO
Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems.
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News from the Search Engine Watch Blog

Twitter Tests New Lists Feature
Posted by Nathania Johnson Oct 1, 2009

Twitter is testing a new feature that would allow users to create lists. This would allow Twitterers to organize the people they follow. For example, you could create a list of your business-related contacts and another list for your local medieval costume meetup. Lists will be public by default, but you’ll …
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Google Merchant Center Replaces Google Base for Products
Posted by Nathania Johnson Oct 1, 2009

Google has introduced the Google Merchant Center, designed to replace Google Base for submitting products to the search engine. Google says that Merchant Center provides a better-optimized experience for product listings. The Merchant Center interface is similar to Base and uses the same account info. Just sign into Merchant Center with …
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Google Adds Forum Deep Links to Search Results
Posted by Nathania Johnson Oct 1, 2009

Google is adding forum topics as deep links for some search results. These can occur for your traditional message boards or even answers sites. Google says that the deep links will occur for sites that appear to have a large number of discussions on a given topic. Check out this search …
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Microsoft Execs Get Pay Cuts; No One Feels Sorry for Them
Posted by Nathania Johnson Oct 1, 2009

Microsoft has filed a document with the SEC showing that top executives at the software giant have received pay cuts. Basically, some millionaires are making a few million less than they normally would. In related news, Kleenex was having a hard time moving tissue boxes off the shelves this week. Meanwhile, …
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Feedburner Goes All Permanent on Their URL Redirects
Posted by Nathania Johnson Oct 1, 2009

If you’ve ever clicked on a link in your RSS reader and that link is associated with a site that uses Feedburner, you’ve probably noticed that the initial URL to appear in your browser’s address bar was related to the feed and not the final URL. That’s because Feedburner uses …
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Warner Music Returns to YouTube
Posted by Nathania Johnson Oct 1, 2009

Last December, Warner Music decided not to renew its contract with YouTube. They wanted more money from the advertising coming in to YouTube as a results of the company’s popular music videos. It was only slightly ironic since YouTube (and social media in general) has been notorious for not monetizing …
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Search Engine Watch Forum Discussions

Double Serving Ads Sep 29, 2009
Can anyone clarify Google’s policy on double serving ads? Or that of Yahoo & Bling come to that. My understanding being that this was prohibited for various, obvious reasons. However, I’ve recently become aware of this with a competitor showing up to 7 sites on the same keyphrase and …
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Google Shares Mobile Search Volumes Sep 25, 2009
After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes – This is really BIG for all mobile advertisers! Finally we can …
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Duplicated Content in Subdomains Sep 23, 2009
I am helping someone with an SEO issue and wanted to run this by the forum. On their website, they have the main domain ( and about 8-10 additional subdomains for different cities where they do business (, etc). The content on these additional domains is 98% …
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