SearchDay | In Tough Economic Times, Whither Search?

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SEW Expert - Kevin Ryan Kevin

In Tough Economic Times, Whither Search?
The news about our world’s economic conditions aren’t just bad, they’re insane. What will happen to advertising and marketing dollars as a result? Is search insulated from our economic meltdown? The short answer: not by a long shot. The long answer is a bit more complicated.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie

The Geometry of SEM — What’s your Angle?
When you’re competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. An angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure.
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SEW Expert - Mark Jackson Mark

Tin Foil Hat? I Have Mine On
Google’s intentions are good, but we must also remember that they aren’t in the business of helping your Web site rank highly in Google. So when Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive?
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News from the Search Engine Watch Blog

Microsoft Launches SearchPerks; Like Credit Card Rewards, Except for Search
Posted by Nathania Johnson Oct 1, 2008

Microsoft is today launching a new incentive program for Live Search. The program is called SearchPerks, and it works very much like a credit card reward program. Every time you search, you earn tickets. You can earn up to 25 tickets a day. Tickets can later be redeemed for all sorts …
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YouTube Insight Now Shows Which Part of Videos are Hottest
Posted by Nathania Johnson Oct 1, 2008

YouTube has introduced a new feature to its Insight analytics. The feature is called Hot Spots (not to be confused with Live Search’s “hotspots”) and it shows which part of a YouTube video are the most engaging. YouTube says that the information can help users edit or annotate their videos in …
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Gas Shortages Lead to Increased Web and Audio Conferencing
Posted by Nathania Johnson Oct 1, 2008

Since Hurricanes Gustav and especially Ike, a slowdown in Gulf Coast refineries have created gas shortages in the southeast. The gas station near my house runs out every other day, it seems. But in tough times come rare opportunities. Web and audio conferencing companies are being looked to for increased communications …
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Google Translate Adds 11 Languages
Posted by Nathania Johnson Sep 30, 2008

Google has added 11 languages to its Translate product. They are: CatalanFilipinoHebrewIndonesianLatvianLithuanianSerbianSlovakSlovenianUkrainianVietnamese The total number of languages is now 34 and the total number of language pair combinations nearly doubled from 506 to 1122. Recently, Google added human translators as well.
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Search Engine Watch Forum Discussions

Try Google’s oldest index again! Oct 1, 2008
In honor of Google’s 10th birthday, they’ve brought back their oldest index from Jan 2001. Try it again here:
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Question about trademark keywords? Sep 29, 2008
Good morning All, Have a question it pertains to trademarks, my brother owns a bike shop and is looking to do some SEM marketing w/a local firm in Atlanta, we were told he needs to sign a keyword release form to use the terms related to Honda, Suzuki, etc. I am …
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Tracking conversions with AdWords: how does it count the conversion? Sep 25, 2008
Hi all, I’m looking for the answer on conversion tracking with the AdWords tool: What happens in following case: I search for “digital camera”, click on an ad, go to the website of brand A, but don’t convert. 2 days later, I search for “brand A”, click on an ad, and convert. Will Google AdWords …
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