SearchDay | Link Marketing Challenges & Solutions

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SEW Expert - Justilien Gaspard Justilien

Link Marketing Challenges & Solutions
Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas.
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Search Engine Watch Experts Columns

SEW Expert - Tim Ash Tim

Applying Probability to Landing Page Optimization
In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become.
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SEW Expert - Mark Jackson Mark

Top Signs Your Site Isn’t Ready for Prime Time
Many things have changed in the last few years, but the real foundation for SEO success hasn’t changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series.
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News from the Search Engine Watch Blog

Video Search Site Truveo Relaunches: How to Leverage Your Brand
Posted by Nathania Johnson Jun 25, 2009

Truveo, the video search site acquired by AOL a few years back, has relaunched. Before we get into the details, let’s be clear: Truveo is not a YouTube wannabe. Their focus is purely on indexing video around the web. So, now that we have that settled, let’s take a look …
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Twitter Growth Tapers Off in May 2009
Posted by Nathania Johnson Jun 25, 2009

It’s been an explosive year of growth for Twitter, with celebrities and the media embracing the microblogging social network. Oprah featured Twitter on her show and crowned Ashton Kutcher the King of Twitter after he became the first person to gain 1 million followers. But new Nielsen data shows that growth …
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But Twitter is no Google
Posted by Byron Gordon Jun 25, 2009

Twitter’s real-time search capability has great appeal to anyone wanting to get the pulse of what people are actually tweeting about. Media entities are taking note; companies are using it to deliver fast customer service responses. But I’m still not using Twitter search for my news and information. When I …
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Yahoo!’s Hot Jobs to Offer Performance-Based Recruitment Solution
Posted by Nathania Johnson Jun 25, 2009

Job search site HotJobs, which is owned by Yahoo!, has announced a new performance-based offering for recruiters. Human resources professionals will now be able to pay-per-candidate, similar to pay-per-click. With the offering, recruiters buy credits, but are only charged when candidates click on a listing and apply for the job. If …
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Google Launches AdSense for Mobile Applications into Beta
Posted by Nathania Johnson Jun 25, 2009

If you have a mobile phone where you can download apps, then you may have noticed that some of the apps have ads on them. Mobile application developers use them to make money. Sometimes developers make two versions of an app – a paid version with no ads or a …
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More Former Yahoo!’s Head to Microsoft; Weiner Upgrades to LinkedIn CEO
Posted by Nathania Johnson Jun 25, 2009

The reasons for Microsoft to still consider a deal with Yahoo! diminished even further this week as news broke that three former Yahoo!’s have been recruited to Microsoft. They aren’t the first. You would think there was a fire sale on former Purple People. Larry Heck, Scott Moore, Qi Lu, and …
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Search Engine Watch Forum Discussions

Page Rank Sculpting? Jun 25, 2009
Hey guys Google has recently made changes in its algorithm which is ‘No More Page Rank Sculpting’. Means balancing the page rank of your internal site links using Nofollow is the bad practice Now but I am still not clear with this change in algorithm. Can anyone explain it widely to understand …
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Free Webinar on new AdWords user interface – this Friday, June 26th Jun 25, 2009
Here it is folks – perhaps the third or forth thread I have ever started here on SEW. ;) As has been mentioned on the Inside AdWords blogs a couple of times recently, the folks behind the new AdWords user interface are holding a series of free Online webinars as a …
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Backlinks vs Bounce rate Jun 24, 2009
I always thought bounce rate and visitor trending should be one of the key factors for your search engine rankings . It should be given more importance than links. Is it true ? Please share your views Thanks varun
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Cannibalization – ePiracy? Jun 24, 2009
I wanted to know if anyone would like to discuss cannibalization. I am seeing a very large increase in the number of propositions we are receiving to “Increase XXXX”. Most of the companies proposing this have the same modus operandi, in that they take existing customers and do something with them. Usually …
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