SearchDay | Are 5 Sites Better than One?

Today’s Top Story:

SEW Expert - Carrie Hill Carrie

Are 5 Sites Better than One?
What’s better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you’ve set them up correctly, and it’s possible to rank multiple sites for the same long-tail keyword.
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Search Engine Watch Experts Columns

SEW Expert - Tim Ash Tim

Meaning-Making in Landing Page Optimization
We all want to create “meaning” and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea.
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SEW Expert - Kevin Newcomb Kevin

Google Chrome OS: So What?
Will Google’s new Web-based operating system change the world? It’s possible, but there’s a long way to go before that happens.
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News from the Search Engine Watch Blog

Google Chrome Is Now An Operating System
Posted by Frank Watson Jul 9, 2009

The Official Google Blog announced the launch of the Chrome Operating System – late night in California – the entry is timestamped 9:30 pm PST – but an hour and a Twitter link ago – I found it. A number they claim – “30 million regular Chrome browser users” …
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Is YouTube’s Lack of Profitability a Myth? (And If So, Does Google Perpetuate It?)
Posted by Nathania Johnson Jul 9, 2009

The idea that YouTube makes no money for Google is widely held by many. Even yours truly falls for it entirely too often considering I know better. Last year, at a local interactive meetup, Google employees informed attendees of how advertisers get those specialized YouTube channels. They have to fork …
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Google Goes After Real Estate, But Has a Long Way to Go
Posted by Nathania Johnson Jul 9, 2009

I don’t know what’s up with Google lately, but there have been a couple of big launches that aren’t quite ready for prime time. Google Squared was released, pretty much as an answer to Wolfram Alpha, but it needs a ton of work. Now, they’ve launched real estate search in Google …
» Continue reading’s Restless Pursuit of Search
Posted by Nathania Johnson Jul 9, 2009

With all the attention that Google gets for its mammoth search market share, you would think it’s impossible for anyone else to survive. But share does not determine profitability and, indeed, 4th place is holding steady despite the volatility of external factors. Despite Google’s stronghold, the recent launches of Wolfram …
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Ex-Bebo Chief Kate Burns to Head Up AOL European Sales
Posted by Nathania Johnson Jul 9, 2009

Kate Burns has been tapped by AOL to lead its European Sales division. Burns formerly ran social network Bebo, which was acquired by AOL last year. Prior to that Burns spent time at Adlink and Google UK. “AOL has a solid foundation in Europe, with a strong Web presence in many …
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Travel Search Sites Offer Competing Deals
Posted by Nathania Johnson Jul 9, 2009

There’s been a flurry of updates in the travel search world and they all have to do with finding great deals. Whether you’re a travel provider, advertiser, or just plain need great airfare tix to SES San Jose in August, here’s what you need to know: Mobissimo has added student and …
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North Korea Using Cyberattacks Against US, South Korea
Posted by Frank Watson Jul 9, 2009

Since last weekend some government websites in the US and South Korea have been cyberattacked, the New York Times reported. While the NYT has not concluded who is responsible beyond they “appear to have been launched by a hostile group or government”, “the South Korean news agency Yonhap reported that …
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YouTube Biz Blog Touts Social Media and Video Strategies Forum
Posted by Greg Jarboe Jul 9, 2009

How cool is this? On Monday, I posted “Social Media & Video Strategies To Be Held With SES San Jose:. It broke the news that ClickZ, YouTube and Google will be holding an event on August 11, 2009, in conjunction with SES San Jose 2009. Then on Tuesday, the …
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Over The Mountains And Through The? Google Gadget Gives Directions To Your Business From Your Website
Posted by Frank Watson Jul 9, 2009

Google Maps Blog announced a new widget – Google Directions Gadget you can put on your site that gives directions to physical directions. Now this is a handy one with options. With good insight into the user experience the blog notes: “This simple gadget allows webmasters to add customized Google Maps directions …
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FeedBurner CEO Leaving Google
Posted by Frank Watson Jul 9, 2009

Dick Costolo, the cofounder and CEO of FeedBurner, may be adding the day he left Google to his stand up comedy routine soon, as he is supposed to depart the corporation sometime this week. Costolo who joined Google when they bought his company seems to have timed his exit strategy with …
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Christian Science Monitor Nominates Twitter For Nobel Peace Prize
Posted by Frank Watson Jul 9, 2009

Christian Science Monitor opinion columnist Mark Pfeifle gives an interesting pitch for Twitter getting the Nobel Peace Prize for its impact on the Iran Election protests. I am a big Twitter fan but think the Peace Prize is a bit of a stretch – why not a science based prize when …
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2009 Search Engine Watch Awards at SES San Jose

The Search Engine Watch Awards give recognition to
excellence, as well as inspire innovation and encourage
new ideas in search marketing. We’re seeking companies that
have made a positive impact in the search industry,
advancing the industry with shining examples of what can be
accomplished. Be among the best of the best in the
industry. Submit your nomination today.
Entry deadline is July 17.

Search Engine Watch Forum Discussions

Google changed our rankings Jul 7, 2009
Hi In the span of 2 days, our ranks dropped from 19 to 32 for a particular keyword, we are still wondering how/why. Let me give you some idea of what we did and what we changed in those 2 days. (I am not able to attach the graphical chart for …
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Internal Page Links Appearing Under Listing Jul 7, 2009
Sometimes when a listing appears #1 there are 9 links under the listing: Example type in Search Engine Watch Forums. Then the links appear Google, Adwords, etc. Q1: What is the technical/SEO name for these links? Q2: How do you code so that Google would show such links? Certainly an objective …
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Article submission. The results of my experiment….. Jul 6, 2009
About 5 months ago I decided to try out article submission as a way of getting backlinks I wrote an article and paid a service to submit my article to 200 directories They gave me a report, and I check through randomly checking if my article appeared in them. The ones I …
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