Search Engine Forums Spotlight

Testing Different Copy Without Spamming
High Rankings Forum

“I am curious about the best way to run a split test of two headlines (etc) online, with all the rest of the body copy the same ….. search engines don’t like duplicated content, so is there a legit way to accomplish this and get the info without having it become a [search engine” spamming issue?”

Next Steps for Search Engine Optimization?

“After following SEO [search engine optimization” guidelines for over a year now I have got to the stage where I am at a loss as to how to optimise further for my main keyword.”

Accurately Counting Back Links
Best Practices Forums

“The engines know that the only people concerned with this incoming link stuff are webmasters and site owners. ‘We’ are not their customers in the regular search results, so understandably, they would like to keep us guessing as to what links count and how much they count, and what weight is giving to what links, etc.”

Is Text Better Than Images In The Header?
High Rankings Forum

“…if you like the graphics, use them! If you can lose them and replace with text, it’s a good idea. Definitely use alt attributes… I recently was on a slow dial-up connection and turned off images in order to speed things up and many sites were not navigable because their links were graphics with no alts.”

Browser Detection
High Rankings Forum

“…with older browsers some times the CSSs don’t work properly – as a solution I was thinking of using a browser detection to redirect them to a simpler page. I considered that the SEs [search engines” might not like the page duplications but thought that I would handle that with a robot.txt file. Would that work?”

Nosnippets and Description Meta Tags
Best Practices Forums

“Would Google … show my description tag instead if I use a ‘nosnippet’ meta tag to prevent Google from showing snippets of my pages? If not, then is there a way for me to make sure that Google … shows my description meta tag instead of snippets of my pages’ content?”

Can I Do SEO for Limited Edition Products That Last Only One Month?
High Rankings Forum

“SiteMatch PFI [pay for inclusion” is good for these kind of product pages, it guarantees you fresh crawls every 48 hours. Or go for Google Adwords…”

Black Hat Techniques
Cre8asite Forums

“Black Hat SEO techniques work fantastically … right up until one of your competitors notice and report you. That is far more likely and happens far more often than the SE filters detecting it for themselves.”

Search Engine Forums Spotlight courtesy Search Engine Guide.

SearchDay Week in Review

Mastering Search Engine Advertising
SearchDay, Apr. 22, 2004

Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach with more than a little elbow grease.

Blending the Best of Google and Amazon
SearchDay, Apr. 21, 2004

With little fanfare, subsidiary A9 launched its long-rumored Google powered search engine last week. But A9 goes beyond Google, offering a number of unique options, including some very cool personalization features.

Managing Search Marketing Campaigns
SearchDay, Apr. 20, 2004

While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can quickly become a drawn out game of chess, or tug of war, depending on your rules of engagement.

Search Engine Users: Loyal or Blase?
SearchDay, Apr. 19, 2004

Searchers are loyal to their favorite search engine, and stubbornly stick with it even if they don’t initially find what they’re looking for, according to a new survey of web users.

Search Headlines

Google revisits policy on hate sites…
San Francisco Chronicle Apr 23 2004 12:45PM GMT
AOL Opens More Doors to Its Search, E-Mail…
PC Magazine Apr 23 2004 10:58AM GMT
Google To Set IPO Plan Within Days…
Forbes Apr 23 2004 10:33AM GMT
Misspelled domains worth $80,000… Apr 23 2004 8:43AM GMT
Camel Spiders Spark Search Frenzy…
About Web Search Apr 23 2004 0:52AM GMT
People Search Engine Launched by Tickle Social Networking…
Search Engine Journal Apr 22 2004 11:24PM GMT
State senator drafts Google opt-out Bill…
The Register Apr 22 2004 10:42PM GMT
Meet Google’s Banker…
Fortune prem Apr 22 2004 3:21PM GMT
Report: Shanghai Will Monitor Internet… Apr 22 2004 12:23PM GMT
Yahoo to Offer Free Auction Listings in China… Apr 22 2004 12:21PM GMT
IAB: Search Drove 2003 Internet Ad Spending Surge… Apr 22 2004 11:41AM GMT
Google Inks 3 Distribution Deals… Apr 22 2004 11:41AM GMT
Portal envy strikes AOL…
CNET Apr 22 2004 11:10AM GMT
‘Siebel meets Google’… Apr 22 2004 8:20AM GMT
Yahoo makes bid…
USA Today Apr 22 2004 3:18AM GMT
powered by

Related reading

Simple Share Buttons