IndustrySearchDay: Yahoo’s Judgment Day

SearchDay: Yahoo's Judgment Day

Today's search engine marketing news and opinion: Yahoo's Judgment Day; Avoid Getting Coding Problems Flagged by Search Engines; and more.

Today’s Top Story

SEW Expert - Kevin Ryan Kevin
Ryan

Yahoo’s Judgment Day
More SEARCHING FOR MEANING SEARCHING FOR MEANING
Microsoft was set to save Yahoo from certain death with a solid offer to purchase assets, or so we thought. According to yesterday’s shareholder presentation, the deal wasn’t such a great idea.
» Full story » Print version


Search Engine Watch Experts Columns

SEW Expert - Eric Enge Eric
Enge

Coding Problems: How to Avoid Getting Flagged by Search Engines
More BY THE NUMBERS BY THE NUMBERS
Some common SEO and Web development practices can be used quite legitimately, yet still could look like spam to search engines. The key is to use these techniques for legitimate reasons, use them in moderation, and in ways commonly found on the Web.
» Full story » Print version

SEW Expert - Mark Jackson Mark
Jackson

SEO Quarterly Web Site Review: Villas of Distinction
More AU NATURAL AU NATURAL
This travel site already has three of the key ingredients to success: Web site depth, links to the site, and age of domain. The Web site is nice, but with just a little bit of attention to some details, it could generate a lot more organic search engine traffic.
» Full story » Print version

SEW Expert - Kevin Heisler Kevin
Heisler

Newspapers Bleed Red Ink: Death by Internet
More SEARCH ENGINE WARGAMES SEARCH ENGINE WARGAMES
Journalists are a dying breed. Newspapers face death by Internet. It’s time to rethink journalism as a career choice.
» Full story » Print version

News from the Search Engine Watch Blog

Live! From Redmond, It’s Microsoft Powerset Live!
Posted by Kevin Heisler Jul 1, 2008

Ya-Who? Seems Microsoft has already forgotten the Sunnyvale search engine. Microsoft has agreed to buy Powerset, the semantic search engine touted as the next generation of search. Powerset is the much-hyped beta natural language search engine that the metaphor-challenged mainstream media call the Google Killer. That means you can type questions …
» Continue reading

Google Updates SEO Recommendations Article
Posted by Nathania Johnson Jul 2, 2008

Google has updated its article entitled, “What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?” Included in the update are the benefits of SEO as well as guidelines when choosing an SEO company or consultant. The benefits mentioned in the article are: Reviewing and providing …
» Continue reading

DOJ Opens Formal Antitrust Investigation into Google-Yahoo Deal
Posted by Nathania Johnson Jul 2, 2008

We knew this was coming. The Justice Department has begun a formal antitrust investigation into the search advertising agreement recently announced between Google and Yahoo. But other internet companies will be required to provide documents, according to the Washington Post. The move is thought to indicate a closer scrutiny than …
» Continue reading

Yahoo Gives Upcoming a Makeover
Posted by Nathania Johnson Jul 2, 2008

Just in time for the Fourth of July, Yahoo has given Upcoming a new look. They’ve also increased the scope of events searchable on the local events site. New event types include farmers markets, craft fairs and street festivals. Events for over 8,000 cities can be found on Upcoming and …
» Continue reading


Search Engine Watch Forum Discussions

Adcenter Improvements Jul 1, 2008
There have been a few improvements that are seemingly small but have a significant impact. #1 – You can now view your dashboard data according to specific time frames. Today, Yesterday, Last 7, this month and so on. Can you believe they didnt have this until now?!!! Previously you had to …
» Join the discussion

Domain Tasting Crackdown Jul 1, 2008
How many of us have found in our placement report a number of sites with a few impressions generating a couple clicks producing0 conversions and when we go look up the site, it is gone? It is highly likely that this was a domain name tasting operation that just cost …
» Join the discussion

Adwords forcing higher bids for Keywords with low competition Jul 1, 2008
Hello Searchwatch- I am not happy how Google handles bidding for Keywords with no or perhaps one or two competitive ads, when there is a low click through rate. My business is in a city and I bid for that keyword – the name of the city. The stats say that the …
» Join the discussion


Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y