SearchDay: Search Engine Optimization: Back to Basics

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SEW Expert - Mark Jackson Mark

Search Engine Optimization: Back To Basics
As search marketers, businesspeople, and human beings, many of us are quite busy these days. There just isn’t enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie

SEM Success In 10 Minutes A Day
No time to pay attention to your search engine marketing lately? You’d be surprised what you can do to improve your small business marketing efforts in 10 minutes. Is your keyword research up to date? How about your sitemap? Are you Twittering yet? Tackle these 10 simple tasks and you’ll see results for your small business site.
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News from the Search Engine Watch Blog

Yahoo Buzz Now Open to All Publishers
Posted by Nathania Johnson Aug 19, 2008

Earlier this year, Yahoo launched a content discovery and voting site that it dubbed Yahoo Buzz. The content was only collected from select publishers. Now, that all has changed. Last night, Yahoo opened up Buzz to all publishers. Kind of like Technorati, you can now submit your site content as well as …
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Microsoft adCenter Updates Credit Card Options
Posted by Nathania Johnson Aug 19, 2008

Over the weekend, Microsoft rolled out an update to adCenter. The update released new credit card options for users. One of the changes has to do with paying your adCenter bill. Now you can pay an outstanding balance anytime – not just during the regular monthly payment. Another change has to do …
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WebTrends Launches New Service to Reduce Wasted Ad Dollars
Posted by Nathania Johnson Aug 19, 2008

WebTrends estimates that $4.5 million will be wasted in search advertising this year. That’s why they’re launching a new service: Ad Director. Debuting at SES San Jose, Ad Director uses self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks. WebTrends says …
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Web Analytics Association Adds Yahoo’s Mortenson to Board of Directors
Posted by Nathania Johnson Aug 19, 2008

The Web Analytics Association has announced the addition of Yahoo’s Dennis Mortensen to their board of directors. Mortensen is Director of Data for the Sunnyvale search engine, arriving there from IndexTools, which was acquired by Yahoo earlier this year. He will serve through 2010. WAA Chairman Jim Sterne said, “Dennis Mortensen …
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Friendster Deploys OpenSocial API
Posted by Nathania Johnson Aug 19, 2008

Friendster has today announced the deployment of the OpenSocial API. Friendster is encouraging developers to make use of the API to reach its 75 million members. Google launched OpenSocial, a set of APIs, last fall. Earlier this month, Friendster named Richard Kimber, former regional managing director of South Asia for …
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Introducing Google Without All the Google
Posted by Nathania Johnson Aug 19, 2008

Want to search Google for results that don’t include sites under the Google umbrella? Try Google Minus Google. The site shows YouTube-less, Knol-less, and Blogger-less results. The site was started by Finnish blogger Timo Paloheimo, who was inspired by an article in the New York Times asking the question, Is …
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AdGooroo Founder Authors Search Advertising Book
Posted by Nathania Johnson Aug 19, 2008

Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication of his new book, Mastering Search Advertising â”” How the Top 3% of Search Advertisers Dominate Google AdWords. In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case …
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Search Engine Watch Forum Discussions

AdWords – Try Today’s Challenge Aug 18, 2008
Today’s AdWords challenge question. Level of difficulty: abbottsys testing ;-) I copy an AdWords ad from a Google SRP and paste it into an (html) email so the ad is a live link. I send the email to a ton of people, and many of them click the ad in the email. …
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Is link building still work for google PR? Aug 12, 2008
I heard someone comment tat ,google had filterred out the linking as a factor of PR .Is it real ?
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Question on Google search position Aug 15, 2008
I just start learning search engine optimization,recently i m confused by a search result of google . I search the keyword singapore Corporate Gifts there ‘s the result 1st postion is 2nd position is i can understand y singaporecorporategifts should be first one since i saw their title, meta tags and so …
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