SearchDay: Awesome Ad Groups: Small is Good

Today’s Top Story:

SEW Expert - David Szetela David
Awesome Ad Groups: Small is Good
Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups.
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Search Engine Watch Experts Columns

SEW Expert - Frank Watson Frank
Look Out PageRank, There’s a New Algorithm in Town
Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns. Microsoft thinks this could be the answer to increased relevance in search results. But is it?
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SEW Expert - William Flaiz William
Universal Thoughts on Local Search
Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices — and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet.
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SEW Expert - Michael Boland Michael
Has Mobile Local Search Finally Arrived?
Can the iPhone and Google’s Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search.
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News from the Search Engine Watch Blog

‘Twas the Monday After the Yahoo Shareholder Meeting
Posted by Nathania Johnson Aug 4, 2008

The Yahoo shareholder meeting has come and gone without much fanfare, thanks to the settlement between the Yahoo board and Carl Icahn to keep the current board but expand it by 3 seats post-meeting. But there are a few interesting tidbits you’ll want to know. Firstly, TimeWarner has stepped in to …
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Google Translate Goes Live with Human Translators
Posted by Kevin Heisler Aug 4, 2008

Google Translate is going live. The world’s most comprehensive set of translation technologies will now be aided by human beings translating documents upon request. Google employees won’t be in the business of translating documents. Rather, Google will offer volunteer and professional translators the opportunity to use Google tools and technologies …
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Top 10 Yellow Pages Searches According to Yellow Pages Association
Posted by Nathania Johnson Aug 4, 2008

In 2007, 3.8 billion searches were conducted on yellow pages sites as well as the local listings they provide to search engines such as Google, Yahoo and others. So what are the most popular things being searched for? I’m not going to beat around the bush. Here they are: 1. …
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Google Releases Update to Ad Planner
Posted by Nathania Johnson Aug 4, 2008

Google just launched Ad Planner a little over a month ago, and already the media measurement and planning tool is getting an update. The new features are based on user feedback. Here’s what you can look forward to, straight from the horse’s mouth: New metrics and dataWe’ve added additional metrics for …
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AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing
Posted by Nathania Johnson Aug 4, 2008

AOL has been busy lately, building on their renewed focus on a business model built around online advertising with social media to boot. First up, AOL is shedding Tacoda and folding it into, part of Platform-A, AOL’s ad division. The division recently began integrating Tacoda’s behavioral targeting across its network. Platform-A …
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Microsoft Partners with Zvents for MSN City Guides
Posted by Nathania Johnson Aug 4, 2008

Microsoft today announced a partnership with Zvents, a local search and advertising network, to integrate with MSN City Guides. Through the partnership, local advertisers will be able to target audiences with specific information about events and promotions. Zvents has over 250 media partners, which will provide content to MSN City Guides, …
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SES San Jose tip sheet for bloggers and journalists
Posted by Greg Jarboe Aug 4, 2008

Many bloggers and journalists donâ””t need a tip sheet to find the most newsworthy sessions at SES San Jose. Either they will bring a team along to live blog or report five concurrent conference sessions, or they will blow into the San Jose Convention Center to listen to one …
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Search Engine Watch Forum Discussions

links from related sites = totally overrated? Aug 3, 2008
I typed in those keywords into Google de yesterday: “Mauritius” (german word for the beautiful island) and at #5 or so this site ranks: mauritius-brauerei de (Brauerei = brewery in English I think). It seemed to have about the same link authority as other sites such as mauritius-guide or mauritius-info etc.. However, …
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Long URI names Vs. Directory names Aug 2, 2008
Hello When we build the URLs in our Portal we can write the specific keywords in the URI: *i.e.* http://DOMAIN/insurance-products-life-insurance.html Or we can use directories to nest the information: *i.e.* http://DOMAIN/insurance/products/life-insurance.html What way will grant us a better ranking when the user searches for: “products for life insurance” Cheers :cool: Luk
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Keyword Monitoring Tools Aug 2, 2008
Hi there, we are optimising our website for about 20 key phrases and wanted to know if there is any, script, api, program or website where we can enter all of the key phrases to keep an eye on what position they are in Google? Eg: baked potato Position 61 baked potatos Position 21 etc etc. It …
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