SearchDay | “Must Have” Directories

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SEW Expert - Carrie Hill Carrie
My “Must Have” List of Directories
Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. For links, SERP presence, or traffic, there are a few important directories you should make sure your business is included in.
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Search Engine Watch Experts Columns

SEW Expert - Liana Evans Liana
Include Your Employees in Your Social Media Strategy
Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. It’s important to make sure you not only plan contingencies for your corporate social media efforts, but also put in place policies for employees and their actions on social media platforms.
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SEW Expert - Joshua Palau Joshua
Why Settle for Best Practices? Part 2
As a marketer, you can’t take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don’t assume they’re implementing a full-blown search engine optimization strategy.
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News from the Search Engine Watch Blog

IAB Releases Click Measurement Guidelines
Posted by Nathania Johnson May 13, 2009

The International Advertising Bureau has released new guidelines for Cost-Per-Click (CPC) advertising. The Click Measurement Guidelines were agreed upon by key industry members and offer a strong framework for identifying click fraud. The Guidelines: Define the technical life-cycle of a “click” and outline standard methodologies by which clicks should be measured and …
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AOL Launches Search Toolbar
Posted by Nathania Johnson May 13, 2009

AOL has released a new search toolbar. It’s available for Internet Explorer, Firefox and Flock. The toolbar is dark blue and sort of recedes into the browser, which makes it stand out against other toolbars. Once the toolbar is installed, the browser relaunches with options for adding buttons to the …
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Search Engine Strategies SEM and SEO Training Comes to New York
Posted by Greg Jarboe May 13, 2009

On June 16, 2009, Search Engine Strategies (SES) will hold a workshop, “SEO Training: Basic to Advanced,” in partnership with DM Days at the Jacob K. Javits Convention Center in New York, NY. The hands-on training workshops are being led by Matt Bailey, the president and founder of SiteLogic …
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Search Engine Watch Forum Discussions vs. May 11, 2009
Which is the better option when deciding where to 301 redirect to prevent canonicalization? I touched on the subject here: Aussiewebmaster favors the http:// version with no www. I have actually read the exact opposite. Redirect everything to www. because more people type it in than not. I don’t have the …
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Detecting search terms and redirecting to landing page May 11, 2009
I’m trying to improve my bounce rate by re-directing organic traffic to a more targetted landing page by detecting certain search terms in the referring URL. I’m aware of the issues of permanent and temporary redirects and how search engines interpret these, but are there any issues I should consider …
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How Important are Links to Google May 6, 2009
Hi There – I was just wondering if you could break down how important the proportion of how good text links from reputable sites are to google, related to good metadata, site’s content, and blog maintenance. I.E.: Good Content and Metadata: 25% Links: 50% Blog Maintenance: 25% Let me know what you think? …
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