Highlights from the SEW Blog: Apr. 9, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Search Advertising

Linking Issues & Social Media

Analytics & ROI

  • Clicktracks Releases Click Fraud Detection for Smaller Businesses
    Clicktracks Web analytics will launch a new product for SMBs which will include click fraud detection
  • Google Website Optimizer Now Widely Available
    Google Website Optimizer, which was launched in beta in October, is now being made widely available. The A/B and multivariate page testing tool is being billed by Google as the “third leg” of a “three-legged stool” that is comprised of AdWords to drive traffic, Google Analytics to measure that traffic, and Website Optimizer to convert that traffic into customers.
  • Compete Develops Attention-Based Metrics
    With the interactive Web, the value of the page view as a metric is debatable since the user can in fact change the page without leaving it. What begs for meaningful measurement is engagement. To address this Compete, an online consumer market research firm, has developed and launched attention-based Web metrics.

Vertical & Specialty Search

Small Business/Big Brand SEM

  • Google Tests TV Advertising
    Google’s rumored foray into managing television ads with its AdWords platform has entered the next phase with a limited trial program over EchoStar’s Dish Network across the U.S. and Astound Cable, a local cable system in the Bay Area.

In-House & Outsourcing

SEM Industry Issues

Searching/Search Technologies

  • Yahoo Alpha (beta) Tested Down Under
    Yahoo is testing a new search interface called alpha, which meta-searches several Yahoo properties, and also allow users to add their own search service via OpenSearch RSS.

More from the SEW Blog

  • Google Wins in Court
    Google won a court victory not on any click fraud-related grounds, but on the strength of its AdWords contract.
  • Google Maps Now Mashable
    Google has made it easier to create customized maps with a new MyMaps feature.
  • Jupiter Research Solo Again
    Jupiter Research, which was sold by Jupitermedia to Kagan Research for $10.1 million a year ago to create JupiterKagan, is now on its own once more.
  • Search-Related April Fools’ Round-Up
    The engines made their customary attempts at springtime humor, with varying success.
  • Is Yahoo Underground an April Fool’s Joke?
    Yahoo Underground “explores America’s fringe cultures with reporting brought to life with original songs and music.” Is it real, or a poorly conceived joke?
  • No Action for Triple X
    ICANN Board members rejected the application for a new .xxx top level domain yesterday. After reading through how the board voted and their meeting commentary, I can safely report that the TLD approval process seems broken.

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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