Highlights from the SEW Blog: July 9, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

  • adCenter Gets Click Quality Reports
    Because all clicks don’t necessarily carry the same value, adCenter categorizes them as either standard quality or low quality.
  • Yahoo SmartAds: Super-Targeted Display Ads
    Yahoo has launched a new SmartAds display ad unit that uses behavioral, demographic and geographic targeting capabilities to create ads from submitted elements based on the user.
  • Old But Not Forgotten?
    With all the focus on Gen Y and even the millennials, seniors aged 65+ seem almost completely forgotten when it comes to online marketing.
  • SEW Experts: Zen and the Art of Paid Search Maintenance
    Tony Wright shows that discipline is the key to achieving paid search enlightenment – aka success. He provides tips for implementing some regular processes to ensure top performance from your paid search campaigns.

Linking Issues & Social Media

Analytics & ROI

  • New Call for Case Studies
    If you have an interesting SEO or PPC optimization story to tell, let us know, and you may be featured in a future SEW Experts column.
  • Google Gives Away FeedBurner Services
    Google is now giving away TotalStats and MyBrand, which were previously only available with a FeedBurner Pro subscription.

Local & Mobile Search

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

  • Thinking About Innovation
    Greg Jarboe recently spoke at a Wharton School conference on innovation. He thought he’d be the one offering the insights on search and blogging, but found that he was just part of conversation.
  • Speaker Openings for SES San Jose
    There are currently openings for speakers on four panels at next month’s conference.

Searching/Search Technologies

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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