SearchDay | Keywords and Site Architecture

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SEW Expert - Eric Enge Eric

Keywords and Site Architecture
One of the more important parts of SEO is having a well thought-out site architecture. While this topic is often discussed, how you should derive your site architecture from your keyword research usually isn’t as well detailed.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark

Link Building? How About Link Optimization?
There’s an expression in the sales business that the “easiest sale that you will ever make is to upsell an existing client.” Well, in link building, one of the best and easiest links that you can get is to modify a link that you already have.
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SEW Expert - Ron Jones Ron

SEO Tools 101, Part 1
Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here’s an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.
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News from the Search Engine Watch Blog

ABCSearch Acquires and Rebrands as
Posted by Nathania Johnson Apr 24, 2009

Privately-held paid search company ABCSearch, Internext Media Corp. company, has acquired They will rebrand under the name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. This is, of course, not to be confused with AOL-owned (which has been rebranded as Platform-A). “I …
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The Butterfly Effect: King Kutcher and Oprah Winfrey Enhance the Twitter Hockey Stick
Posted by Nathania Johnson Apr 24, 2009

Hitwise has released some of the earlier numbers on last week’s Twitter extravaganza. In case you were in a cave or hijacked by pirates, last week Ashton Kutcher “competed” against CNN to see who could be the first one to get 1 million followers. Ashton won, Oprah crowned him King …
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SES Brings SEM, PPC and SEO Training Workshops to Atlanta
Posted by Greg Jarboe Apr 24, 2009

On May 5, 2009, Search Engine Strategies (SES) will hold four search engine marketing (SEM) training workshops at the Omni Hotel CNN Center in Atlanta, GA. The hands-on workshops cover a range of topics, including search engine optimization (SEO) and pay per click (PPC) advertising. Have you ever wondered why …
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Yahoo!’s Revenues (Including Search-Based) Decline in Q1 2009; Layoffs Planned
Posted by Nathania Johnson Apr 24, 2009

Yahoo! today announced first quarter 2009 results that were not so bright. First of all, their revenues have declined 13% over the first quarter of 2008 to $1.58 billion. Search was dragged down with the overall decline, with a 3% decrease. Display advertising saw a 13% drop. In the first …
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Thursdays Become “Must Browse While Watching TV” Nights
Posted by Nathania Johnson Apr 24, 2009

Integrated Media Measurement Inc. (IMMI) has released data showing the level of multitasking taking place when people watch television – specifically how much they are watching TV and surfing the ‘net at the same time. During weeknight television viewing (Sunday-Thursday)… Viewers spent an average of 9.3 percent of primetime viewing minutes …
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Search Engine Watch Forum Discussions

Broad match conudrum Apr 21, 2009
I have a client with broad match keyword ‘French Riviera Honeymoon’. I ran a query report and found that the following keywords had triggered and ad and a click – Italian Riviera Vacation – Paris Vacation I think that’s a stretch and so does my client. What do you think?
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Anchor Tags (A Tags) Apr 21, 2009
I have a question that I need some help on. Can anyone tell me the repercussions of having the Title of a document or the main content name of a document being an A tag? Here is an example: Page Title: Fast Red Car =============================================================== =Begin Content= {H1} {A name=”top”} Fast Red Car {/A} {/H1} Blah Blah …
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Question on working with a client Apr 16, 2009
I built a website for a client and then installed Google Analytics for him. Everything is set up under my username and email. Now he wants me to run AdWords for him; that’s great but I want him to enter his credit card so it’s charged monthly. …
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