SearchDay | Do You Know Where Your Audience Is?
Today's search engine marketing news and opinion: Do You Know Where Your Audience Is?; SEO Tools 101, Part 2; Former Facebook Exec Tapped as MySpace CEO; and more.
Today’s Top Story:
 LianaEvans |
Do You Know Where Your Audience Is?  SEW EXPERTS: SOCIAL MEDIA MARKETINGSocial media is about starting conversations that lead to building relationships. To successfully start building those conversations, you actually have to know where to find your core audience. » Full story » Print version |
Search Engine Watch Experts Columns
 RonJones |
SEO Tools 101, Part 2 SEW EXPERTS: SEM 101 SEO tools won’t solve your problems if you have poor content. But they will help identify problem areas you should address. » Full story » Print version |
 ChrisBoggs |
Performance Management for SEO Teams SEW EXPERTS: SEM CROSSFIRE Disciplined companies that are able to drive efficiencies through performance reviews and goal-setting can get an edge in SEO as well. Setting expectations and creating consistent, attainable goals can help all members of an SEO team to make a project successful. » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
News from the Search Engine Watch Blog
| Former Facebook Exec Tapped as MySpace CEO Posted by Nathania Johnson Apr 28, 2009 After much speculation, it was finally confirmed that News Corp has hired Owen Van Netta, former chief revenue officer and vp of operations at Facebook, as the new CEO of MySpace. He will replace Chris Wolfe, whose resignation was announced Wednesday. Van Netta spent less than a year as CEO at … » Continue reading |
| Facebook Launches Open Stream API Posted by Nathania Johnson Apr 28, 2009 In the ongoing chess match for social media dominance, Facebook just made a move that is akin to saying “Check.” Today, they launched Facebook Open Stream API. This means developers can create apps based on the live feeds that users see when they log into Facebook. Users, however, can maintain the … » Continue reading |
| Former Adobe Exec Heads to Yahoo! Posted by Nathania Johnson Apr 28, 2009 Former Adobe exec Bryan Lamkin has been tapped by Yahoo! to become SVP of Applications Products, according to Kara Swisher. Lamkin replaces Scott Dietzen, who came to Yahoo! via the Zimbra acquisition in 2007. Dietzen is being promoted to VP. Lamkin spent 14 years at Adobe leading product strategy, marketing and … » Continue reading |
| Android 1.5 SDK Officially Released Posted by Nathania Johnson Apr 28, 2009 A couple of weeks ago, Google let developers get an early-look release of the new Android 1.5 SDK in order to start prepping their apps for the updated platform. Today, Android 1.5 is officially released. Click here to see the release notes. The Android team also said that HTC, the manufacturer of … » Continue reading |
| Google Launches Toolbar Labs; My Location is First Feature Posted by Nathania Johnson Apr 28, 2009 Google has given Toolbar a new experimental playground called Toolbar Labs, which is akin to Google Labs and GMail Labs. Essentially, when a Google product gets “Labs,” it means users can select from among features instead of having them automatically included in an update. With the launch of Toolbar Labs comes … » Continue reading |
Search Engine Watch Forum Discussions
| Is Every SEO, SEM, PPC Professional Employed? Apr 27, 2009 I’ve gotten a lot of recruiters calling or emailing me with information. I’ve tried to reach out – Twitter, LinkedIn connects – to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work – but no one … » Join the discussion |
| Can’t seem to get Impressions Apr 23, 2009 I’m working on a small project for a client of mine that’s a high end hair salon ($200 haircuts, $400 hair coloring), etc. She’s in lower Manhattan and we want to start with geotargeting so I created a custom shape. For some reason, I cannot get ads to show. … » Join the discussion |
| Who has switched back to old interface? Apr 27, 2009 I’ve been using the new beta interface for the past week. It has it’s positives and negatives for sure. The one thing that has held me back is that it is piss ass slow. Today I needed to jump in and make a few quick changes, for whatever reason I didnt fire … » Join the discussion |