SearchDay | Do You Know Where Your Audience Is?

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SEW Expert - Liana Evans Liana

Do You Know Where Your Audience Is?
Social media is about starting conversations that lead to building relationships. To successfully start building those conversations, you actually have to know where to find your core audience.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

SEO Tools 101, Part 2
SEO tools won’t solve your problems if you have poor content. But they will help identify problem areas you should address.
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SEW Expert - Chris Boggs Chris

Performance Management for SEO Teams
Disciplined companies that are able to drive efficiencies through performance reviews and goal-setting can get an edge in SEO as well. Setting expectations and creating consistent, attainable goals can help all members of an SEO team to make a project successful.
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News from the Search Engine Watch Blog

Former Facebook Exec Tapped as MySpace CEO
Posted by Nathania Johnson Apr 28, 2009

After much speculation, it was finally confirmed that News Corp has hired Owen Van Netta, former chief revenue officer and vp of operations at Facebook, as the new CEO of MySpace. He will replace Chris Wolfe, whose resignation was announced Wednesday. Van Netta spent less than a year as CEO at …
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Facebook Launches Open Stream API
Posted by Nathania Johnson Apr 28, 2009

In the ongoing chess match for social media dominance, Facebook just made a move that is akin to saying “Check.” Today, they launched Facebook Open Stream API. This means developers can create apps based on the live feeds that users see when they log into Facebook. Users, however, can maintain the …
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Former Adobe Exec Heads to Yahoo!
Posted by Nathania Johnson Apr 28, 2009

Former Adobe exec Bryan Lamkin has been tapped by Yahoo! to become SVP of Applications Products, according to Kara Swisher. Lamkin replaces Scott Dietzen, who came to Yahoo! via the Zimbra acquisition in 2007. Dietzen is being promoted to VP. Lamkin spent 14 years at Adobe leading product strategy, marketing and …
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Android 1.5 SDK Officially Released
Posted by Nathania Johnson Apr 28, 2009

A couple of weeks ago, Google let developers get an early-look release of the new Android 1.5 SDK in order to start prepping their apps for the updated platform. Today, Android 1.5 is officially released. Click here to see the release notes. The Android team also said that HTC, the manufacturer of …
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Google Launches Toolbar Labs; My Location is First Feature
Posted by Nathania Johnson Apr 28, 2009

Google has given Toolbar a new experimental playground called Toolbar Labs, which is akin to Google Labs and GMail Labs. Essentially, when a Google product gets “Labs,” it means users can select from among features instead of having them automatically included in an update. With the launch of Toolbar Labs comes …
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Search Engine Watch Forum Discussions

Is Every SEO, SEM, PPC Professional Employed? Apr 27, 2009
I’ve gotten a lot of recruiters calling or emailing me with information. I’ve tried to reach out – Twitter, LinkedIn connects – to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work – but no one …
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Can’t seem to get Impressions Apr 23, 2009
I’m working on a small project for a client of mine that’s a high end hair salon ($200 haircuts, $400 hair coloring), etc. She’s in lower Manhattan and we want to start with geotargeting so I created a custom shape. For some reason, I cannot get ads to show. …
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Who has switched back to old interface? Apr 27, 2009
I’ve been using the new beta interface for the past week. It has it’s positives and negatives for sure. The one thing that has held me back is that it is piss ass slow. Today I needed to jump in and make a few quick changes, for whatever reason I didnt fire …
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