Local Search Series

Below are all articles written to date in Search Engine Watch’s series about local searching:

Local Search Part 5: Citysearch Brings Local To Searchers & Merchants
November 20, 2003
– Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. Citysearch’s content and its new advertising program bridges a gap between search engines and online yellow pages.

Local Search Part 4: Major Search Engines On Yellow Pages
November 13, 2003 – Local search is the current hot topic in the industry, but has it really arrived? Executives from Yahoo, AOL, LookSmart, Terra Lycos and Muller Medien debate the hype vs. reality of local search.

Local Search Part 3: Google Gets Local With AdWords
October 28, 2003 – Google’s new regional targeting feature for AdWords lets advertisers target their ads to any of 210 specific local regions in the US. Part of a continuing series on local searching.

Local Search Part 2: Google & Mobilemaps Bring Back Geosearching
October 21, 2003 – How Google and Mobilemaps are making it possible to search the web yet filter results to a local level. Second of a three-part series on local search.

Local Search Part 1: New Developments In Local Search & Moves By Overture
October 14, 2003
– Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing.

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