SearchDay | The Decision-Making Funnel, Stage 4: Action

Today’s Top Story:

SEW Expert - Tim Ash Tim

The Decision-Making Funnel, Stage 4: Action, Part 2
Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their respective market categories. Although other products or services may be objectively just as good, they require additional attention to evaluate, and require additional steps to lead visitors to action.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie

So I Have this Web Site…
Many small business owners think that building a Web site is an end to itself, and that it will simply market itself. They soon find out there’s more to it, and that’s when the questions begin.
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SEW Expert - Mark Jackson Mark

Content is King…IF You Promote It
Social media tools can play an integral role in promotion of your content and generating links. While you can’t always make a direct correlation between going viral on Twitter and the acquisition of links, it’s clear that promotion of high quality content can and will lead to natural link generation.
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News from the Search Engine Watch Blog

Google Adds Display Ads to AdSense Link Unit Pages
Posted by Nathania Johnson May 28, 2009

When online publishers use AdSense, they have an option to utilize link units. These ads feature a list of links that are contextually based on the content of the page they’re featured on. When the links are clicked on, it takes the user to a page of sponsored links. That page …
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Yahoo! Testing Localization on Global Homepages
Posted by Nathania Johnson May 28, 2009

Yahoo! has been testing a new homepage for a long time now. The latest test involves localization features for global homepages. For example, if you live in the UK, you can get local transportation information via a widget on the left sidebar. The India homepage will feature a cricket app. Of …
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Yahoo! Image Search Launches Creative Commons Filter
Posted by Nathania Johnson May 28, 2009

If you need to find photos or graphics that have less restrictions than a fully copyrighted image, Yahoo! is making that easier with a new Creative Commons filter on its image search. Creative Commons does not mean the creator signs away all rights on their content, but they do open …
» Continue reading Offers Instant Answers for NHL, NBA Playoff Games and Players
Posted by Nathania Johnson May 28, 2009

If your team wasn’t painfully swept in the playoffs last night, you might want to use to keep up with future playoff games. Typing in the name of a team or player will give you Instant Answers, a feature that Live Search has increasingly been expanding. Right now the NHL …
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Android, iPhone Web Requests Higher Than Their Market Share
Posted by Nathania Johnson May 28, 2009

AdMob has released its April 2009 mobile metric report and, as expected, the iPhone is rocking the mobile web. While it doesn’t dominate the market share for handset sales (yet?), it does produce the most mobile web requests. The iPhone comprised 8% of smartphone market share, but generated 43% of …
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Digg Removes ‘Shout’, ‘Blog This’ Features in Favor of Other Sharing Options
Posted by Nathania Johnson May 28, 2009

Digg is removing two sharing features from its lineup: the controversial ‘Shout’ feature and the not-used-so-much ‘Blog This’ feature. But you can still share content found on Digg. The new (and also controversial) DiggBar enables email, Facebook and Twitter sharing. Digg also launched Twitter feeds a few months back, which means …
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Search Engine Watch Forum Discussions

Effects of Proxy Server and Domain TLD May 27, 2009
Hi Friends, Let say I have an ecommerce portal and I would like to target a site in US and Europe market and my server is located in India. So do I need to create proxy servers in US and Europe to get better rankings in international markets. As I think …
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Lebron James’ Shot & Google’s Time sensitivity May 25, 2009
Anyone seen that three-pointer by Lebron James in the second game? In case anyone isn’t familiar with basketball that much: Michael Jordan once hit a legendary shot against Cleveland which has ever since been referred to as “The Shot”. A few days ago Lebron James (who plays for Cleveland) hit …
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Google has launched few more options….. May 25, 2009
As you may know that Google has launched few more options to Manage its SERPs under the link called Show options on the top of the SERPs. The option for Reviews under “Show Options” will present you the reveiws for your query but my question to Google is that how one …
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