SearchDay | Universal Search Should Be a Plus

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SEW Expert - William Flaiz William
Universal Search Should Be a Plus
Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Keyword Discovery 101, Part 1
More SEM 101 SEM 101
Developing proficiency for identifying and refining your keywords crosses many disciplines. It’s important to think about a strategy for your campaign and what goals you wish to accomplish before you begin.
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SEW Expert - Frank Watson Frank
Could the Web be the Answer to Economic Plight?
Could our industry’s Big Three replace the old ones? Only if we can stay out of our own way. As the Web becomes the center of the global village, it may be time to look to it for more than the answers we get from search engines.
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SEW Expert - Elisabeth Osmeloski Elisabeth
5 Tips for Travel Search Marketing in a Down Economy
Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before they dry up completely. Here are five tips that may help stretch your budgets in the short term and grow your business in the long term.
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News from the Search Engine Watch Blog

Is the Bad Economy Bringing Branding Back?
Posted by Nathania Johnson Dec 8, 2008

So, here at SES Chicago, I keep hearing about a marketing practice I thought was dead – BRANDING. After all, aren’t conversions, ROI, data, analytics and landing page testing/optimization the name of the day? Maybe not in a tough economy. With consumers buying less (save for Black Friday and Cyber Monday), …
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Google AdWords Launches iPhone and G1 Options (Plus Mobile Marketing Tips from SES!)
Posted by Nathania Johnson Dec 8, 2008

Want to bid on mobile searches via AdWords? Well, now you can. Today, Google launched AdWords options that will be visible on the iPhone and G1. We first learned Google was preparing iPhone ad options this past October. Both devices have web browsers that display full HTML. And since around 95% …
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FutureNow Launches Just-In-Time Optimization Service
Posted by Kevin Newcomb Dec 8, 2008

One of the problems with the traditional Web site optimization consultant model is that clients become overwhelmed with the recommendations and end up doing nothing. The new OnTarget software/service from FutureNow, Inc. changes that. OnTarget, which launched today in beta at SES Chicago, is a web-based subscription service that measures and …
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Google Creates One Page for Webmaster Tools Settings
Posted by Nathania Johnson Dec 5, 2008

Google has placed the Webmaster Tools settings on one page for your convenience. The settings that can be adjusted are: 1. Geographic Target 2. Preferred domain control 3. Opting in to enhanced image search 4. Crawl rate control Some settings are time-bound, such as the crawl rate, which automatically sets back to default after …
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Google Friend Connect Beta Available for All Webmasters
Posted by Nathania Johnson Dec 5, 2008

Google has made Friend Connect available to all webmasters in a beta form. Friend Connect lets sites add social networking to their site. But users can sign in with an established account from Google, Yahoo, AOL, or OpenID, instead of creating yet another account. Here’s a vid with more details Google Friend …
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Search Engine Watch Forum Discussions

How do you do the link: operator? Dec 8, 2008
I have a report that I send out to clients reporting their back links as displayed by Yahoo’s link: operator. (yes, I do note to the client how this is just directional, and that this is not an entirely accurate figure). I filter to backlinks from any other domain, to …
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Attending SES Chicago 2008? Dec 6, 2008
Anyone attending? If so be sure to say hello!
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Domains w/ the most ‘pull’ .com .ca .net .org Dec 6, 2008
In terms of ranking and/or pull; What domains are considered ‘more important’ on google search? I once read an article that said .edu domains had a higher credibility than other extensions. As a Canadian business owner, I want to know if i should register a .ca or other extension? I …
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