SearchDay: NBC’s Olympic Fool’s Gold; Google Comes Home Empty-Handed

Today’s Top Story:

SEW Expert - Erik Qualman Erik
NBC’s Olympic Fool’s Gold; Google Comes Home Empty-Handed
It’s understandable that an older-school company like NBC may get some things wrong, and rely on old metrics to judge success. But Google didn’t exactly turn in a world-record performance for the Olympics either.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie
SEM Success In 10 Minutes A Day
No time to pay attention to your search engine marketing lately? You’d be surprised what you can do to improve your small business marketing efforts in 10 minutes. Is your keyword research up to date? How about your sitemap? Are you Twittering yet? Tackle these 10 simple tasks and you’ll see results for your small business site.
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SEW Expert - Kevin Ryan Kevin
The Beginning of the End? Or the End of the Beginning?
In the end, searches are still up; search revenues are still strong; and the sky isn’t falling. Universal or blended search means lower click volume. The data’s right. But why?
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News from the Search Engine Watch Blog

SES San Jose 2008: Top stories for Day 3 of SEM Conference & Expo
Posted by Greg Jarboe Aug 21, 2008

So much was taking place on Day 3 of SES San Jose 2008, even attendees needed to use news and blog search engines to keep up with more than 75 articles and posts coming out of the SEM conference & expo. Here are the top stories that represent just …
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Google News Enables Cross-Language Search
Posted by Nathania Johnson Aug 21, 2008

Lately, Google has had a global focus. Recently, they gave tips on developing a multi-lingual site. Now, they’re enabling cross-language search in Google News. Users most likely to notice the change reside in countries where there are few online news resources or where multiple languages are traditionally spoken. Despite the heavy …
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Yahoo Wins Gold Medal for Online Olympic Traffic
Posted by Nathania Johnson Aug 21, 2008

As U.S. workers continue to check out the Olympics online during the work week, Yahoo is beating the competition in drawing eyes to its Olympic content. But if your in management, don’t freak out. Peak time for your employees’ daily Olympic fix is lunch time. Check out this data from …
» Continue reading is Fastest Growing Search Site
Posted by Nathania Johnson Aug 21, 2008

Hyper-local search site is the fastest growing search site, according to Quantcast. Launched in 2005, focusing on Boston, CitySquares opened up to more locations this past June. Now the site features 1.5 million businesses in New York City, eastern New York State and all of New England. Since the …
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IAC Completes Spinoff of Four Companies
Posted by Nathania Johnson Aug 21, 2008

IAC, the parent company of, has completed the spinoff of four companies: HSN, Inc. (HSNi), Interval Leisure Group, Inc. (ILG), Ticketmaster and For every one share of IAC common stock held on August 11, 2008, the record date for the spin-off, or bought in the due bill …
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57% of Ad and Marketing Executives are Okay With Web Surfing at Work
Posted by Nathania Johnson Aug 21, 2008

The idea that surfing the web at work is taboo might largely be a myth. 57% of executives say it’s alright that their employees browse non-work related websites during the work day, according to a survey by The Creative Group. 41% say it’s not okay and 2% aren’t sure. Just how …
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Search Engine Watch Forum Discussions

PR of pages for linking Aug 20, 2008
I know that the higher the page rank of a better the better the link is. However, I was wondering how that applies to an internal page of a site whos homepage has a high page rank. For example, all things a being equal, a link from a …
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Low Volume Traffic on MSN Aug 20, 2008
Hi, I am involved in online travel business and have a flight account on MSN. My account is doing good on MSN but the generic and destination keywords are not doing good. Kindly suggest me on this as i have applied all the strategies to achieve good conversion rate but nothing …
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MSN Search Partners Aug 21, 2008
Hi, Can anyone tell me where does MSN display our ads on the search network???????? Thanks
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Keyword Help Aug 21, 2008
Hi there, Im confused!. Ive been doing optimization for a while now, and gaining good success. I usually choose a main keyword per page to concentrate my efforts. I have just been reading an ebook though that suggests we should use five keywords and seperate these across all pages. Is this righr?
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Keyword Ranking Aug 21, 2008
Hey all, just a quick question regarding linking and anchor text. If I want the homepage of a website to link for a competitive term, can I do deep linking to internal pages to help boost that keyword for the root domain? I understand that in an optimal situation I …
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