SearchDay | Interpreting Keyword Reports

Today’s Top Story:

SEW Expert - David Szetela David
Reading the Tea Leaves: Interpreting Keyword Reports
Once enough data has accumulated, it’s important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance?
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Search Engine Watch Experts Columns

SEW Expert - Chris Boggs Chris
Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations.
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SEW Expert - William Flaiz William
Search is Not Enough
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. Examine the entire marketing funnel, not just the search component, to maximize your marketing dollars.
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SEW Expert - Elisabeth Osmeloski Elisabeth
The New Era of Travel Affiliate Marketing
As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players.
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News from the Search Engine Watch Blog

Yahoo Updates Contextual Advertising Solution
Posted by Nathania Johnson Oct 13, 2008

Yahoo has updated its contextual advertising solution, Content Match. They say you won’t notice cosmetic changes, but what you will notice is that “It just works better.” So, what works better? Yahoo says new technology is better at the actual matching of ads to content. As a result, they say they …
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Web Content is Having the Worst Week EVER!
Posted by Nathania Johnson Oct 13, 2008

I don’t know if everyone is in a bad mood over the economy or what, but web content is having the worst week ever. First, Google CEO Eric Schmidt said the internet was a cesspool. Then, Kevin Kelleher at GigaOm said that certain social sites are ruining the whole social networking …
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AdWords Conversion Optimizer Releases New Eligibility Requirements
Posted by Nathania Johnson Oct 13, 2008

AdWords Conversion Optimizer has new eligibility standards that should make it easier for more people to use the tool. Now, if you’ve had 50 conversions in the past 30 days, you’re able to use the tool. The AdWords team says that new techology has boosted the performance of the tool, as …
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MySpace Launches Self-Service Ad Platform
Posted by Nathania Johnson Oct 13, 2008

MySpace has launched a new self-service ad platform. Dubbed “MySpace MyAds,” the new platform allows anyone to create banner ads and use the social network’s HyperTargeting technology to find target audiences. MySpace offered up the following steps for advertisers to get started: STEP 1: Visit or click the “Advertise” link located …
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Google Prepares iPhone Ad Options
Posted by Nathania Johnson Oct 13, 2008

Google is preparing for the launch of their iPhone ad options, according to AdWeek. Several ad agencies have been given previews of the new option by the search giant. The ads will be optimized for browsing on the iPhone, which enables direct Internet browsing instead of browsing via the mobile web. …
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Beam me up, YouTube!
Posted by Greg Jarboe Oct 11, 2008

On Friday, the YouTube Blog announced that the video sharing site was starting to test full-length programming. Apparently, YouTubers have been asking “to be beamed up with Scotty, to devise a world-saving weapon using only gum and paperclips, and to get your grub on at ‘The Peach Pit’.” Hey, I’m …
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Search Engine Watch Forum Discussions

switching to a CMS Oct 13, 2008
I’m about to launch a new site and I’m not very familiar with CMS’s, yet. However, I’ve been told, I might want to consider going with a CMS from the start, because that way I could prevent problems later on if I need to use a CMS. I probably won’t ever …
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Try Yahoo!â””s improved Content Match Oct 10, 2008
All, Weâ””ve made some recent improvements to our Content Match technology that may offer a higher clickthrough rate and return on ad spend. Our new matching technology not only attempts to understand what the content is on a page but also who is viewing it. This can help to get your …
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100 link “rule” – does nofollow matter? Oct 10, 2008
So there’s an unofficial “rule” that the engines don’t follow links on a page after the first 100 or so they find. Not sure how real it is, but for the sake of this conversation, let’s assume it’s real. The question is: If you have 175 links on a page, and you nofollow …
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