Opt-Out Needed For Google Toolbar’s AutoLink

The AutoLink feature in the latest version of the popular Google Toolbar has raised controversy since it was released last week. Why are publishers worried? Can they block the feature that adds links to their content? Who rules over content, users or publishers? Search Engine Watch editor Danny Sullivan looks at these and other issues, plus adds his own call for Google to provide an opt-out feature. See today’s Google Toolbar’s AutoLink & The Need For Opt-Out article on the Search Engine Watch Blog for the complete story.

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