Highlights from the SEW Blog: November 26-30, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

    • SEO Is Not a One-Time Event
      Too often, companies “approve” SEO only to treat it as a one-time hit, or a short-term project. Months or years later, when they asked someone else to “do” SEO for them, it is discovered that the company had laid none of the basic foundation for SEO.
    • Matt Cutts Videos on Search Snippets
      Google engineer Matt Cutts recently recorded a video taking a detailed look at how Google constructs a “search snippet,” the information about your site returned in search results.
    • Organic Results Showing Many Malware Sites, Google Expunges Thousands
      Seems companies using malware are starting to get good placement in the organic SERPs (search engine result pages), according to numerous reports this week.

Search Advertising

Linking Issues & Social Media

Analytics & ROI

                • SEW Experts: SEO for Widgets: CLIQ Case Study
                  The search marketing world continues to expand in all sorts of ways. In an SEO strategy, widgets can be extremely effective gaining exposure for the content and tools featured on a site.

Local & Mobile Search

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

                                    • Seth Godin Interview – What’s a Meatball Sundae?
                                      Seth had offered some criticism of SEO in the past, but it turns out that the real criticism Seth has is not of SEO, or SEOs. It’s more focused on what happens when people start thinking that SEO is a magic bullet.
                                    • SEW Experts: Understanding the Global Search Marketplace – Part 2
                                      Searches are up all over the world, and it’s an interesting juxtaposition to think of the rest of the world as “emerging” compared to North America and Europe.
                                    • Yahoo Europe Gets New Hire, Facing Possible Closing
                                      Though Yahoo Europe has been given until the end of the first quarter next year to improve their numbers or face closing, their new hire of a former brand manager for BlackBerry and telephone service provider Orange shows they do not plan on going out without giving it a hard shot.
                                    • Are Your Eyes Open to the Changed Advertising Ecosystem?
                                      Books are food for the mind. Some merit gobbling down quickly; others are to be read more slowly, nibbled at and savored. Kevin Lee’s new book should be read carefully and thoughtfully, for there is a lot of nutrition for the mind between the covers.

Searching/Search Technologies

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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