SearchDay | Domain Acquisition — How Much is Too Much?

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SEW Expert - Mark Jackson Mark

Domain Acquisition — How Much is Too Much?
Think you can’t afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you.
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Search Engine Watch Experts Columns

SEW Expert - Aaron Shear Aaron

Ready to Finally Try SEO?
Is your enterprise taking the first steps toward search engine optimization? The decisions you make now about building an in-house team or outsourcing some or all of your SEO program will either make your life much easier, or lead to problems that will drive you out of your mind.
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SEW Expert - David Szetela David

Killer PPC Ads: The Final Word
These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates.
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News from the Search Engine Watch Blog

Yahoo Nabs Former MSN Exec Bradford
Posted by Kevin Newcomb Sep 9, 2008

Yahoo has initiated another executive shakeup, but this time they’ve brought in a big gun to help their ad sales and business development. Joanne Bradford, who led Microsoft’s MSN for 7 years until March, when she left Microsoft to join Spot Runner, the Web-based TV ad startup. Bradford has joined …
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Google TV Gets Boost with NBC Universal Deal
Posted by Kevin Newcomb Sep 9, 2008

Google has partnered with NBC Universal to broker a portion of the TV ads on some of its cable networks, and to develop new ways of measuring success of ads delivered over its Google TV Ads platform. Google and NBCU will also work together to develop a better solution for selling …
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U.S. Hires Lawyer for Possible Court Action Against Google-Yahoo Deal
Posted by Nathania Johnson Sep 9, 2008

The United States has hired a lawyer to consult in their investigation of the search advertising deal between Google and Yahoo. The DOJ informed the companies that they’ve tapped Sandy Litvack, former Disney vice chairman and former antitrust chief. The news comes just a couple weeks after Google CEO Eric Schmidt …
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Live Search and Windows Live Toolbar Now Offer Translation
Posted by Nathania Johnson Sep 9, 2008

Microsoft’s Live Search now offers translation, powered by Microsoft Translator technology. Additionally, the Windows Live Toolbar and Internet Explorer 8 have translation technology as well. Even Windows Messenger is getting a translation bot. Supported languages are: English to/from: ArabicChinese SimplifiedChinese TraditionalDutchFrenchGermanItalianJapaneseKoreanPortugueseRussian (Russian to English only)Spanish Chinese Simplified to/from Chinese Traditional is also supported. Microsoft is …
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Google Launches Historical Newspaper Initiative
Posted by Nathania Johnson Sep 9, 2008

Google has announced a new initiative that aims to digitize newspaper archives. Through the initiative, Google will be partnering with newspaper publishers to bring what they estimate are billions of print records online. Already available is a 1969 article from the Pittsburgh Post-Gazette about the first landing on the moon. Searching for …
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Search Engine Watch Forum Discussions

Succeeding in Content Network Sep 8, 2008
I’ve been successful in getting campaigns running profitably in the search network. Over the years with various clients I’ve tested the content network, and always found that it spends way too much and brings way too little revenue. Today I started a new test and I’d like to make it work …
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AdWords loves Microsites Sep 8, 2008
I’ve known this for ages of course, but was reminded recently when our company launched a new product and needed “fast online awareness”. The old process worked even better than I remembered.. 1) Register a domain name that contains the product name 2) Put up a 1pp website, product name in title …
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Internal page(s) competing against Competitors Homepage Sep 8, 2008
My company’s website sells a variety of natural products for many different uses, to both professionals and do it yourselfers. However, many most of these products target very different users and uses. The problem I ahve been fighting is that one of our markets is pretty competitive online and I …
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