SearchDay: 6 Tips for Aligning Your National, Local SEM Efforts

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SEW Expert - Gregg Stewart Gregg

6 Tips for Aligning Your National, Local SEM Efforts
The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark

Search Engine Optimization: Back To Basics
As search marketers, businesspeople, and human beings, many of us are quite busy these days. There just isn’t enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking.
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SEW Expert - David Szetela David

Tightly-Themed Ad Groups: The PPC Pro Advantage
Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists into powerful ad group packages.
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News from the Search Engine Watch Blog

Google Tops comScore Search Engine Rankings for July 2008
Posted by Nathania Johnson Aug 22, 2008

Google increased their market share of searches by 0.4% in July, coming in at 61.9%, according to comScore. That gain came at Yahoo’s expense, who dropped 0.4% to 21.5%. Microsoft also dropped 0.3% to 8.9%. Both Ask and AOL picked up that gain. Here’s the data: Related Reading: comScore and Nielsen Release …
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Google to Roll Out AdWords Quality Score Improvements
Posted by Nathania Johnson Aug 22, 2008

The team at Google AdWords has announced that they will be rolling out improvements to Quality Score in the coming weeks. There are three major improvements to expect: Quality Score will now be more accurate because it will be calculated at the time of each search queryKeywords will no longer be …
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Yahoo Releases New Version of Site Explorer
Posted by Nathania Johnson Aug 22, 2008

Yahoo has released a new look for Site Explorer. Currently, the new version can be found at, but will be made default in the future. The new look also comes with an update that increases the number of rules for Dynamic URL Rewriting from 3 to 10. Here are some …
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Yahoo! Launches oneSearch Shortcut on Nokia Devices
Posted by Nathania Johnson Aug 22, 2008

Yahoo! is rolling out a new mobile search feature for Nokia devices. The feature is a shortcut that allows users to access oneSearch via one click on the downloadable mobile search client. The feature is available on Series 60 Nokia devices North America, Europe, Asia Pacific, and South America. Yahoo says a …
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Women More Likely Than Men to Begin Real Estate Search Online
Posted by Nathania Johnson Aug 22, 2008

41% of women are likely to begin their search for a new home online, compared with just 25% of men, according to a survey released by Obeo. 52.6% of women and 45% of men research 21 or more homes online at some point during the process. 95% of women said photos …
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Search Engine Watch Forum Discussions

Keyword Ranking Aug 21, 2008
Hey all, just a quick question regarding linking and anchor text. If I want the homepage of a website to link for a competitive term, can I do deep linking to internal pages to help boost that keyword for the root domain? I understand that in an optimal situation I …
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Keyword Help Aug 21, 2008
Hi there, Im confused!. Ive been doing optimization for a while now, and gaining good success. I usually choose a main keyword per page to concentrate my efforts. I have just been reading an ebook though that suggests we should use five keywords and seperate these across all pages. Is this righr?
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MSN Search Partners Aug 21, 2008
Hi, Can anyone tell me where does MSN display our ads on the search network???????? Thanks
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Low Volume Traffic on MSN Aug 20, 2008
Hi, I am involved in online travel business and have a flight account on MSN. My account is doing good on MSN but the generic and destination keywords are not doing good. Kindly suggest me on this as i have applied all the strategies to achieve good conversion rate but nothing …
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