SearchDay: Local Search for Little Biz

Today’s Top Story

SEW Expert - Carrie Hill Carrie

Local Search for Little Biz
For many small businesses, commercial transactions don’t take place on the Web. Anything that you’d traditionally look for in the print yellow pages becomes a local search on the Internet. Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark

What are Good Links, Anymore?
Furthering your brand through social media, press release optimization, paid search, and directory placement will “naturally” get you more recognition from the search engines. But these methods aren’t paid links…or are they? The Google paid link debate rages on.
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SEW Expert - David Szetela David

PPC Advertising: Art or Science?
Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new weekly series.
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News from the Search Engine Watch Blog

Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads
Posted by Nathania Johnson Jul 8, 2008

AdGooroo has released second quarter search advertising results, and Google’s client base is down 6.4% from the previous quarter. Google also declined 8.5% year-over-year. Things were far worse for MSN. Their client base dropped a whopping 20% from Q1. The decline contributed to a 6.7% drop year-over-year. The decrease is not …
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Ex-Google Exec Heads to Bebo Europe
Posted by Nathania Johnson Jul 8, 2008

Ex-Googler Kate Burns has been tapped by social networking site Bebo to head up their European operations, according to the Guardian. Burns previously was Google’s managing director for the UK. She also helped launch DoubleClick and AltaVista in the UK. Bebo was recently acquired by AOL for $850 million. The site …
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Microsoft Secures Search Ad Partnership with Rodale’s Health Sites
Posted by Nathania Johnson Jul 8, 2008

Microsoft has announced a new search advertising partnership with Rodale’s roster of health sites. The agreement is exclusive and includes sites like,,, and “Rodale is the authoritative source for trusted content in health, fitness and wellness around the world and on the Web, and we are …
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Online Couponing Up 56% During Weak Economy, High Energy Prices
Posted by Nathania Johnson Jul 8, 2008

Online couponing is up 56% from last year, likely due to high gas prices and a weak economy, according to Hitwise data reported by The coupon company says it has experienced 35% growth over last summer. “As consumers become more and more conscious of saving money, they’re exploring new ways …
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mInfo Chosen as Official Mobile Search Provider for Beijing Olympics
Posted by Nathania Johnson Jul 8, 2008

The Beijing Olympic Committee has chosen mInfo as the official search provider for the mobile version of the 2008 Olympics web site. mInfo currently provides mobile search services to 600 million wireless subscribers in China. Pull-advertising is also a major mobile offering of the Shanghai-based company. “mInfo is extremely honored to …
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Twitter Buys Summize?
Posted by Kevin Heisler Jul 8, 2008

Twitter, the social media sensation, is rumored to buy Summize, the Twitter search engine. Summize is widely considered to be the best search engine for Twitter conversations. Of course there are skeptics about the acquisition given that it was reported in TechCrunch: The Social Times: “Want a good way to build a popular …
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Optimizing your schedule for Search Engine Strategies San Jose
Posted by Greg Jarboe Jul 8, 2008

Yesterday, we looked at building the business case for going to SES San Jose. Today, letâ””s tackle optimizing your schedule for Search Engine Strategies San Jose. For arguments sake, letâ””s say that youâ””ll be bringing four members of your team to the SES conference and SEM training. One …
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Is ‘Good Ship Lollipop’ Sinking At Google?
Posted by Frank Watson Jul 7, 2008

The ‘state-of-the art’ day care facilities at Google have increased their pricing to around what it costs to go to some community colleges, according to the New York Times. While the free food, refreshments and candy, once looked upon as a great perk by many outsiders considering a Google job, …
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Search Engine Watch Forum Discussions

How do I discover duplicate URLs that all lead to the same page? Jul 7, 2008
I am trying to find a way to determine whether a site has too many duplicate URLs (ie, URLs with unnecessary parameters that all lead to the same page – I’d like to uncover them, and work to fix them). Is there a good tool to help with that?
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Adcenter Beating Yahoo for the First Time. Jul 7, 2008
For the past 3 years or so Adcenter has provided a nice but small supplement to our daily conversion count. Decent conversion costs and good quality customers. The only issue we had was that the volume of traffic and conversions were low. No matter what we tried, traffic didn’t budge …
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Optimal Linking Strategy Within Site Jul 6, 2008
Hi folks. I was hoping that someone could give me some tips on what is the optimal way to link to other pages on your own website. My question is how much or little should you do this. For instance, if you have a page for ‘purple …
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