SearchDay | I Love Crazy Link Ideas

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SEW Expert - Sage Lewis Sage

I Love Crazy Link Ideas
If you want small, incremental growth, do what everyone else is doing. Explosive growth comes from thinking about your business in completely new ways. Sage comes up with ten “really crazy ideas” to get more publicity, and encourages reader to do the same.
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Search Engine Watch Experts Columns

SEW Expert - David Szetela David

More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources
David digs into the reader mailbag to discuss Google’s quality score issues, and some good beginner resources for learning PPC advertising.
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SEW Expert - Kevin Ryan Kevin

Yahoo’s Next Move
While many onlookers see Jerry Yang’s tenure as CEO of Yahoo as a failure, that’s not really accurate. He stepped in to rebuild a floundering machine, and is now making way for the next evolution of the world’s most powerful portal.
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SEW Expert - Eric Enge Eric

Marketing Pitches: Don’t Strike Out With Your Audience
When journalists are starting out, they’re trained to find the most relevant event or idea and make that the focus of their news stories. They understand that there’s a very small window of time to get a reader to engage with their story. Are you following the same principles with your search marketing efforts?
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News from the Search Engine Watch Blog

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Local Video Ads Come to
Posted by Nathania Johnson Nov 20, 2008

Local search site has integrated local video ads throughout its site. Initially the ads will come from Jivox, an online local video advertising provider. Eventually, the video ads will expand to include more providers. â””We believe that video advertising provides consumers with relevant, timely information about local businesses, products and …
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MapQuest Incorporates Personalization Feature
Posted by Nathania Johnson Nov 20, 2008

MapQuest is bringing personalization into their online and mobile mapping offering. Dubbed My MapQuest, the feature lets users save routes and maps, giving them access later whenever they need it. My MapQuest pages can be created through an AOL account or an OpenID account. You can set language and mileage preferences …
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Yahoo! oneSearch Selected as Mobile Search Service for T-mobile’s Web2go
Posted by Nathania Johnson Nov 20, 2008

Yahoo!’s mobile search product, oneSearch, has been selected by T-mobile for Web2go, their new customizable mobile web portal. Yahoo’s oneSearch is designed to provide answers. For example, if you query a sports team, the results will give you scores, schedules, team profiles and the team’s web site. David Ko, senior vice president, …
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Google Pulls the Plug on Lively
Posted by Nathania Johnson Nov 20, 2008

Over the summer, Google launched a Second Life-esque 3D chat product called Lively. It seems Lively is not exactly living up to its name. Google is killing Lively at the end of the year. While Lively is certainly not the first Google product to head to the chopping block, its shelf …
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Workshops Offered by Direct Marketing Association and TopRank Online Marketing
Posted by Greg Jarboe Nov 19, 2008

TopRank Online Marketing and the Direct Marketing Association have just announced a partnership to develop and deliver a series of educational workshops on social media marketing entitled, “Social Media Smarts: Introduction to the Social Web, Tools and Tactics.” With marketers facing tighter budgets in the coming months, social media marketing offers …
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Video, Blogs and Twitter Top Trends at PubCon
Posted by Greg Jarboe Nov 19, 2008

I spoke at PubCon last week — about How SMBs Can Use PR Campaigns To Grow Traffic and Alternative Discovery and SEO – Feeds, PDFs, and Blog SEO. But, enough about me. Letâ””s talk about the top trends spotted at last weekâ””s search engine and Internet marketing conference and expo …
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Search Engine Watch Forum Discussions

Using Image tag inside H1 tag Nov 20, 2008
Hi, Is it an acceptable SEO practice to use image tag inside H1 tag? Will search engines treat Alt text of the image as h1 text?
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Is it better to place keywords in folder or filename? Nov 19, 2008
Question for our resident gurus… For ranking purposes, is it better to place keywords in a URL folder or in the filename itself (i.e. or Does Google treat these differently than Yahoo, MSN or others? In my experience and tests, I have not seen a difference between these, but …
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Adcenter Beating Google in Targeting Nov 20, 2008
One of the campaign strategies I run up against a lot is how best to design for a business model where I need a high degree of control over geo targeting at the state level. All the engines now have some type of Geo and Demographic targeting. Some are easy to …
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