SearchDay: SERP Position: It Ain’t Horseshoes

Today’s Top Story

SERP Position: It Ain’t Horseshoes
By Richard Zwicky
Close enough may get you points in horseshoes, but it doesn’t cut it in search. More than 90 percent of all search referrals are from results on the first page. If your website doesn’t rank for relevant terms on page one, you might as well be invisible.

Search Engine Watch Experts Columns

SEW Expert - Chris Boggs Chris

SEO Basics: Effective Iterative Keyword Research in 2008
The value of any SEO effort lies in the keywords you choose. It’s really that simple — you can’t overestimate the importance of strong keyword research.
» Full story » Print version

SEW Expert - Gregg Stewart Gregg

Creative Messaging in a Direct Response World
Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? Branding and direct response messaging can co-exist online, and local business profile pages are a good place to meld writing techniques for both.
» Full story » Print version

News from the Search Engine Watch Blog

If You Give Google A Cookie
Posted by Frank Watson Jun 28, 2008

If you give Google a cookie it will probably want to store your search behavior and given the scope of its publishing network…. Something tells me this story does not end happily. Though this story has been developing for months, the New York Times article on Friday seems to have sparked a …
» Continue reading

If Google Gives You Comics…
Posted by Frank Watson Jun 30, 2008

While the announcement of the Seth “Family Guy” MacFarlane link to Google was not new, the way in which Google has announced it will distribute and monetize reflects a deeper reach for the online media behemoth. Google is going into the content production space. The caveat about this is the actual …
» Continue reading

SLI Rolls Out Learning Search Update with New Auto Complete Feature
Posted by Nathania Johnson Jun 30, 2008

On-demand search provider, SLI Systems has upgraded Learning Search, a hosted site search solution. The update will include: Faster generation of results. Search queries will return results up to 50% faster.Redesigned merchandising console. SLI says the new design will help customers more easily change the order of search results, create banner …
» Continue reading

Google Maps Inks 5 Year Deal with Tele Atlas
Posted by Nathania Johnson Jun 30, 2008

Google Maps has signed a five year agreement with Netherlands-based digital mapping company, Tele Atlas. Google will now have access to Tele Atlas’ content for over 200 countries for current and future projects, including Google Earth and mobile applications. “Google’s innovation and leadership is undisputed, and we are proud to have …
» Continue reading

EveryScape Goes Where Google Maps Does Not
Posted by Kevin Heisler Jun 30, 2008

Going where no man – or search engine – has gone before, Everyscape has launched an online mapping feature that allows people to go inside shops and restaurants. Users can navigate through neighborhoods and tourist sites. A special icon next to a building invites users to enter and have a look …
» Continue reading

AOL’s Platform-A to Offer Guaranteed CPM to Facebook, Bebo Developers
Posted by Nathania Johnson Jun 30, 2008

AOL has announced that its online advertising solution, Platform-A, will offer a guaranteed CPM to third party developers creating Bebo and Facebook applications. But the guarantee comes with a catch: it’s only good for the first three impressions for each unique U.S. visitor who visits an approved developer’s application. Boasting one …
» Continue reading

Another Year, Another Reorganization for MIVA
Posted by Nathania Johnson Jun 30, 2008

Yahoo is known for its (in)famous reorganizations, but they now face a contender for the title of “Most Likely to Shake Things Up.” Just over a year after its last reorganization, MIVA has headed back to the drawing board in the hopes of revising the struggling digital ad company. On the …
» Continue reading

Cutts Talks Spam While Obama Supporters Flag Blogspot Blogs
Posted by Nathania Johnson Jun 30, 2008

Matt Cutts is addressing the ever-present topic of spam again, only this time it’s on the Official Google Blog. Cutts wrote about coming across spam links in the search results. He says this doesn’t happen nearly as often as it used to, thanks to Google’s anti-spam metrics. One of those metrics …
» Continue reading

Yahoo Registers Meal Search Patent
Posted by Frank Watson Jun 28, 2008

Bill Slawski, of SEO by The Sea, has uncovered another patent filing. This time Yahoo is applying for a patent for meal search technology. Bill’s article gives a much better interpretation than I ever could and should be read. The interesting parts include technology that ties photo recognition to meals and …
» Continue reading

Search Engine Watch Forum Discussions

If You Give Google A Cookie Jun 28, 2008
Okay guys I wrote a piece about the various comments on the Google cookie controversy. Check it out here ( and let me know what you think. Matt Cutts I know you have the alert on…. all sides gives best conversations
» Join the discussion

Back to the Basics 2008: Keyword Research Jun 27, 2008
In today’s SEM Crossfire, “SEO Basics: Effective Iterative Keyword Research in 2008 (,” I describe many of the methods used by our team to perform keyword research. This Genesis process for all things search engine marketing related has evolved drastically in the last three years since primary dependence on …
» Join the discussion

Questions for SEO’s & Moderators Jun 29, 2008
Questions for SEO’s & Moderators Hi, I have 4 “hard” questions, at least IMO, here they go, I hope others can learn from these as they aren’t the typical basic questions people ask over and over again. 1)I have a list of articles on my website. I am going to provide …
» Join the discussion

Related reading

Google / YouTube and brand safety: What's next?
lessons learned from launching 100+ campaigns
Amazon Advertising, Prime Pantry
Google Ads 2019: What to look out for