SearchDay | Should Local Marketers Get Twitterpated?

Today’s Top Story:

SEW Expert - Gregg Stewart Gregg

Should Local Marketers Get Twitterpated?
The Twitter phenomenon is exploding, so is it time for local marketers to embrace Twitter? Like most new/emerging platforms, it depends on your business category.
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Search Engine Watch Experts Columns

SEW Expert - Frank Watson Frank

Does Google Now See Reputation Management Like Paid Links?
Has Google changed its opinion on reputation management? Are they starting to downplay the work done by companies trying to get rid of listings that wrongly accuse people and businesses?
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SEW Expert - Justilien Gaspard Justilien

Create Something Newsworthy, Part 2 — Testing
Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You’ll often find they aren’t as great as you thought.
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News from the Search Engine Watch Blog

Microsoft Live Blog Starts SEM Instruction
Posted by Frank Watson May 4, 2009

The people over at the Microsoft Live Search blog have started a series of SEM posts intended to help train people. The SEM 101 posts are intended “to help folks who suddenly find themselves responsible for promoting their organization’s website. I’ve seen many visitors in the forums who ask basic …
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Google Analytics Pro Toolset Prefers Firefox To Chrome
Posted by Frank Watson May 4, 2009

Seems many tech savvy people have a preference for Firefox, even Google touts using it as opposed to Chrome when employing their recommendations for analytic pro tools of the trade. The plugins for Firefox are its attraction, something Chrome has yet to develop. Last year, employees at Microsoft were found to be …
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Gmail Labs Keeps Search Inside Mail Interface
Posted by Frank Watson May 4, 2009

Google has developed a search box that will appear on the left-hand navigation to save people having to tab out and opening another search box while using Gmail. I have had similar situations as the one described in the Gmail blog: “I used to have a problem. People would ask me questions, …
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Yahoo! Tops March 2009 Mobile Benchmark Study by Gomez and dotMobi
Posted by Nathania Johnson May 4, 2009

Gomez and dotMobi have collaborated on mobile benchmarks, and for the mobile search category, Yahoo! snagged first place overall in March 2009. There were five categories used to measure. Yahoo! tied for first place in two of them: discoverability and readability. Here’s the five categories and how they’re measured: Discoverability — how …
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First Was By Land, Now It’s By Sea – Google’s New Data Centers
Posted by Frank Watson May 4, 2009

William Slawski, of SEO by the Sea, appropriately was the one who is reporting that Google is working on developing sea-based data centers that use hydroelectricity harnessed from floating platforms. The idea is a clever one – very green and very smart. The water can also be used for cooling. The …
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Search Engine Watch Forum Discussions

Code for a 301 redirect from a plain .html page? Apr 30, 2009
hi, I have done 301 redirects from ASP pages before but never from a good old plain .html file. i am wondering what I need to add to the page to redirect to a new location. I read on the net than I can do it from IIS, unfortunatly I am on …
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Page rank question Apr 29, 2009
Hello, I have a question and hope to find some guidlelines here :) 2 websites; the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9. Analysing …
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Is Every SEO, SEM, PPC Professional Employed? Apr 27, 2009
I’ve gotten a lot of recruiters calling or emailing me with information. I’ve tried to reach out – Twitter, LinkedIn connects – to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work – but no one …
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