SearchDay | Common Problems with 404 Error Pages

Today’s Top Story:


SEW Expert - Chris Boggs Chris
Common Problems with 404 Error Pages
Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as “OK.”
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Search Engine Watch Experts Columns


SEW Expert - William Flaiz William
The Universal Mastery of Video Content
Video listings cause us to reexamine the way we’ve traditionally viewed search engines, and this is simply part of the natural progression. After all, it wasn’t too long ago when universal search rocked the world of SEO or social media changed how we use the Web.
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SEW Expert - Michael Boland Michael
When will ROBO’s Time Come?
“Research online, buy offline,” (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept. But why haven’t ROBO features picked up on a mass market level?
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SEW Expert - Sage Lewis Sage
A Tale of Two Links
Be ready. A great link can come to you at a moment’s notice. If you don’t pounce on it, it very likely will slip through your fingers.
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SEW Expert - Ron Jones Ron
Using Twitter as an Education Tool
Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students.
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News from the Search Engine Watch Blog


Facebook Traffic Up 50% Over Last Year; myYearbook on the Rise
Posted by Nathania Johnson Sep 26, 2008

Facebook’s market share is up 50% year-over-year, according to data released by Hitwise. saw a 256% growth, propelling it into the third spot for most visited social network sites in the United States in August 2008. Still, they only had 1.65% of the total share. MySpace lost market share, 10% …
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Google’s “In Quotes” Search Helps the Spin Go Round and Round
Posted by Nathania Johnson Sep 26, 2008

Just in time for the debates (whenever they happen), Google has released a political search engine called “In Quotes.” The search engine helps people find what John McCain or Barack Obama have said about a variety of issues. (For elections in Canada, India, or the UK, see the drop-down menu …
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Collins Stewart Analyts Puts YHOO Value at $21
Posted by Nathania Johnson Sep 26, 2008

I guess Yahoo possibly talking with AOL again and launching a brand new advertising platform were not enough to ease opinions on the current state of Yahoo. Collins Stewart analyst Sandeep Agrawal does not have a lot of faith in Yahoo right now. He maintains his hold status on the …
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Google Launches Facts Site About Yahoo Search Ad Partnership
Posted by Nathania Johnson Sep 26, 2008

In Google’s quest to make sure its search advertising deal with Yahoo goes through, it has added yet another defense to its arsenal: a new facts site. If it sounds political, that’s because it is. The Department of Justice opened an official investigation into the deal months ago. It turns …
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Search Engine Watch Forum Discussions

Site Search Data: Extremely Valuable Sep 26, 2008
I was at dinner at a friend’s place yesterday evening. As I played bartender there was one of those entertainment-oriented shows on the kitchen television (A marvel in itself: a Manhattan apartment large enough to justify a kitchen TV). As I muddled the ingredients for a round of old-fashioned Old …
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Duplicate tags problem with affiliate links Sep 26, 2008
Hi I’ve just looked on webmaster tools at one of my sites and noticed google is marking down duplicate title tags and meta tags for links to my pages via affiliates tracking codes. I thought it should only mark duplicate tags for on your site direct, not an external inbound link going …
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Tracking conversions with AdWords: how does it count the conversion? Sep 25, 2008
Hi all, I’m looking for the answer on conversion tracking with the AdWords tool: What happens in following case: I search for “digital camera”, click on an ad, go to the website of brand A, but don’t convert. 2 days later, I search for “brand A”, click on an ad, and convert. Will Google AdWords …
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