Today’s Top Story:
 ChrisBoggs |
Common Problems with 404 Error Pages SEM CROSSFIREMisconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as “OK.” » Full story » Print version |
Search Engine Watch Experts Columns
 WilliamFlaiz |
The Universal Mastery of Video Content OUTSOURCED Video listings cause us to reexamine the way we’ve traditionally viewed search engines, and this is simply part of the natural progression. After all, it wasn’t too long ago when universal search rocked the world of SEO or social media changed how we use the Web. » Full story » Print version |
 MichaelBoland |
When will ROBO’s Time Come? VERTICAL SEARCH “Research online, buy offline,” (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept. But why haven’t ROBO features picked up on a mass market level? » Full story » Print version |
 SageLewis |
A Tale of Two Links LINK LOVE Be ready. A great link can come to you at a moment’s notice. If you don’t pounce on it, it very likely will slip through your fingers. » Full story » Print version |
 RonJones |
Using Twitter as an Education Tool SEM.EDU Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. » Full story » Print version |
News from the Search Engine Watch Blog
| Facebook Traffic Up 50% Over Last Year; myYearbook on the Rise Posted by Nathania Johnson Sep 26, 2008 Facebook’s market share is up 50% year-over-year, according to data released by Hitwise. myYearbook.com saw a 256% growth, propelling it into the third spot for most visited social network sites in the United States in August 2008. Still, they only had 1.65% of the total share. MySpace lost market share, 10% … » Continue reading |
| Google’s “In Quotes” Search Helps the Spin Go Round and Round Posted by Nathania Johnson Sep 26, 2008 Just in time for the debates (whenever they happen), Google has released a political search engine called “In Quotes.” The search engine helps people find what John McCain or Barack Obama have said about a variety of issues. (For elections in Canada, India, or the UK, see the drop-down menu … » Continue reading |
| Collins Stewart Analyts Puts YHOO Value at $21 Posted by Nathania Johnson Sep 26, 2008 I guess Yahoo possibly talking with AOL again and launching a brand new advertising platform were not enough to ease opinions on the current state of Yahoo. Collins Stewart analyst Sandeep Agrawal does not have a lot of faith in Yahoo right now. He maintains his hold status on the … » Continue reading |
| Google Launches Facts Site About Yahoo Search Ad Partnership Posted by Nathania Johnson Sep 26, 2008 In Google’s quest to make sure its search advertising deal with Yahoo goes through, it has added yet another defense to its arsenal: a new facts site. If it sounds political, that’s because it is. The Department of Justice opened an official investigation into the deal months ago. It turns … » Continue reading |
Search Engine Watch Forum Discussions
| Site Search Data: Extremely Valuable Sep 26, 2008 I was at dinner at a friend’s place yesterday evening. As I played bartender there was one of those entertainment-oriented shows on the kitchen television (A marvel in itself: a Manhattan apartment large enough to justify a kitchen TV). As I muddled the ingredients for a round of old-fashioned Old … » Join the discussion |
| Duplicate tags problem with affiliate links Sep 26, 2008 Hi I’ve just looked on webmaster tools at one of my sites and noticed google is marking down duplicate title tags and meta tags for links to my pages via affiliates tracking codes. I thought it should only mark duplicate tags for on your site direct, not an external inbound link going … » Join the discussion |
| Tracking conversions with AdWords: how does it count the conversion? Sep 25, 2008 Hi all, I’m looking for the answer on conversion tracking with the AdWords tool: What happens in following case: I search for “digital camera”, click on an ad, go to the website of brand A, but don’t convert. 2 days later, I search for “brand A”, click on an ad, and convert. Will Google AdWords … » Join the discussion |
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A new report by Pi Datametrics has analyzed the entire US flights market to discover the most organically valuable search themes and players with the greatest share of voice across the market. What can marketers learn from it about the state of the flights market in search?
Four tools to build a smarter and more up-to-date in-house marketing team
The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How to educate yourself as well as your team in this abyss of misinformation? Here are four tools that can help solve these problems.
The best SEO influencers and resources to follow
The SEO industry has spawned a vast array of influencers, dispensing invaluable insights that businesses can apply to their own strategies. With luminaries like Rand Fishkin, Danny Sullivan and Matt McGee announcing their departures from the scene in the near future, who should SEOs follow for advice and best practices? Here are some of the best experts and resources in the industry right now.
How to escape Google’s filter bubble
Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and relevance. While this can be helpful and convenient, many users find it disturbing - or unhelpful to their efforts in getting their site found by a wider audience. Here, we look at how, as a user, you can escape Google's filter bubble - and as an SEO, how you can penetrate it.
