SearchDay | Observations from SES San Jose

Today’s Top Story:

SEW Expert - Joshua Palau Joshua
Observations from SES San Jose
The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search.
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Search Engine Watch Experts Columns

SEW Expert - Sage Lewis Sage
Promotions Come in All Shapes, Sizes, and Colors
We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions to raise awareness.
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Is Google Caffeine Faster?
By Bill Hartzer
Google Caffeine appears to be faster than “old Google”, but the other changes that have been made to Google Caffeine are not really that noticeable.

News from the Search Engine Watch Blog

Bing Shopping Doing Very Well Since Launch
Posted by Nathania Johnson Aug 14, 2009

New Hitwise data is showing Bing Shopping’s market share growing by 169% over 2 months. The first week of Bing’s launch, Shopping debuted at 4.04%. Last week, Bing Shopping came in at 10.86% in the comparison shopping niche. That’s an awesome rise that anyone would like to see in their …
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Google AdWords Releases New Search Ads Quality Guide, Display Ad Builder Templates
Posted by Nathania Johnson Aug 14, 2009

Google AdWords has released a couple of important updates that you’ll want to know about. First up, there’s a new Search Ads Quality Guide. This is an introductory guide for understanding Quality Score and how you can improve it. Secondly, the Display Ad Builder is getting new templates. They are a …
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Twitter to Officially Adopt ReTweeting (And You Might Not Like It)
Posted by Nathania Johnson Aug 14, 2009

Twitter is planning on making the act of ReTweeting an official Twitter feature. Right now, it’s just some crazy phenomenon started by users. It wasn’t all that far-fetched, really. People have been using @username to respond to comments on blogs for years. However, Twitter plans to post those ReTweets in a …
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Google Tests Ads with Images in Sponsored Links
Posted by Nathania Johnson Aug 14, 2009

Major hat tip to Al Scillitani who noticed that Google has added images to paid search ads. This seems to be a test as I couldn’t personally duplicate it. The ads with images don’t have description text. There’s simply a link, a price and the brand. Here’s Scillitani’s screenshot (click …
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Matt Cutts of Google Joins Extreme Makeover: Live Site Clinic at SES San Jose
Posted by Greg Jarboe Aug 14, 2009

Matt Cutts, the Software Engineer Guru at Google Inc., will be joining the panel during the Extreme Makeover: Live Site Clinic at SES San Jose 2009 on Thursday, August 14, 2009, from 10:30 to 11:45 a.m. The session will be held in Room C at the McEnery Convention Center. Cutts …
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Search Engine Watch Forum Discussions

Anyone Seen An Increase From Bing? Aug 12, 2009
Not sure what to attribute it to, but I’ve noticed stronger-than-expected sales from Bing/MSN over the last couple weeks. Still coming in a distant third to Google and Yahoo, but my conversion rate was just under 5% for last week on Bing. Anyone else noticing a new spark in their …
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Search Stats for Google Alerts Aug 12, 2009
Perhaps this data exists, but if not would it not be great if: We had a report for keyword queries Google Alerts users have set up in their alert/reader accounts? This way we could target PR and Web pages to these users. Yes, search query reports provide insight, but Google certainly has the …
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Google Caffeine: What have you seen? Aug 11, 2009
I am noticing differences in how I show up in search results between the old google and the new test version. So far the only thing I have been able to find is that they are using my ecommerce history as a factor. ie: products with sales show up higher. …
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Submitting to directories before optimized? Aug 10, 2009
My new site is up and running. My item landing pages use the sku info to automatically fill in the metas. However, I have to go through and manually complete the meta’s for about 6,000 category levels. I am about 1/2 through this process. Can I go ahead and submit …
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