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SEW Expert - Erik Qualman Erik

Do Teens Tweet? And Other Social Media FAQs
The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron

Effective PPC Ad Copy 101, Part 1
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you’re looking for.
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SEW Expert - Michael Boland Michael

The Future of the Mobile Web: To App or Not to App?
Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. They essentially make it easier to build mobile products without having to spend time and money on native app development.
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News from the Search Engine Watch Blog

Hunch Launches New “Decision Engine”
Posted by Kevin Newcomb Jun 16, 2009

Microsoft’s Bing isn’t the only “decision engine” in town anymore, with today’s launch of Hunch. Hunch is a new site that aims to connect people based on their answers to several questions, from “Where is your house located?” to “Do you like bumper cars?” As users answer questions, hunch learns more …
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Yahoo! Contributes to Development of Semantic Tagging Format
Posted by Nathania Johnson Jun 16, 2009

If you’ve ever used tagging to bookmark or organize content, you know that there can be many different tags associated with a variety of terms and topics. Mustang could be a tag for a car or a horse. Columbus is a city but also a historical figure. Los Angeles could …
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Follow Search Engine Watch on Twitter
Posted by Kevin Newcomb Jun 16, 2009

It’s #followfriday on Twitter, that day when you spam your followers with lists of names you drop to impress them…or something like that. In theory, the idea is good: share some of your favorite Twitterers with your followers, assuming they’ll like what they have to say too. In practice, it …
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Twitter and the Wild West
Posted by Byron Gordon Jun 16, 2009

Trying to keep up with the latest Twitter applications can be daunting. Dozens of new Twitter apps have come out over the past year. Twitter knew that making its API freely available would actually provide leverage for its own survival and keep the excitement flowing about this powerful social media …
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Search Engine Watch Forum Discussions

Any changes in adCenter PPC Results? Jun 15, 2009
Now that Bing has been live for a couple weeks and the novelty has worn off some, I’m wondering if anyone is seeing any different results in their adCenter PPC – more traffic, better conversions, anything else? We are seeing some definite increases in traffic with conversion rates holding steady for …
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h2 tags – bad when used in your main links? Jun 12, 2009
It looks like I’ve headlined all my links inadvertently by adding h2 to my sub heading (which is not a link) is that considered spam by the search engines? Is it important that I remove them? Thanks!
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Wondering if this strategy is “legal” per AdWords Jun 11, 2009
One of my clients is in the language-learning software business which is currently dominated by Rosetta Stone. Rosetta Stone now runs 3 concurrent Google Ads which takes you to 3 different websites:,, and I thought it was a violation of AdWords guidelines for one company to …
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Related reading

Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.

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