Search Engine Forums Spotlight

Google Commands
High Rankings Forum

“Is there a comprehensive list of all the Google commands somewhere? I have found Google’s Advanced Operators page but I am looking for something more comprehensive.”

“Dangerous” words for Domain Names?
Best Practices Forums

“We have a client that is starting a new website and she was told that ‘the’ in a domain name will shoot you down in the search engines. I have never heard this theory. Anybody else heard it? Or have experience with this?”

Yahoo News Rocks! Here’s Why…
Cre8asite Forums

“I finally got around to checking up on all the way cool stuff Y!’s been doing with RSS of late. I’m still sitting here shaking my head in awe at all of this…”

AdWords Campaign Budgets
High Rankings Forum

“What you need to know is your marketing allowable. Your marketing allowable is the amount you can afford to spend on advertising and marketing activities per sale and still make enough profit for you to be satisfied.”

Google Claims It Is a Victim of Its Own System
Webmaster World

“In response to the red hot controversy around a recent racial-related search result, a spokesman for Google, David Krane, claims it does not have the power to hand manipulate results: ‘Google’s search results are solely determined by computer algorithms…'”

Hiring Outside Help — Is It “Cheating?”
High Rankings Forum

“Not at all. It’s funny because we are a SEO [search engine optimization company” but will outsource copywriting services as well as extensive link building services. Our clients never know the difference. It is very difficult to specialize in the several areas of marketing that there are. Therefore it is better … to focus on what you are good at and then outsource the rest.”

Google Quality of Pages and SERPS [Search Engine Results Pages”
Webmaster World

“PageJacking is a serious (and growing) problem again. The big change has been that Yahoo’s algo [algorithm” is more on the page focused than Google’s or Ask Jeeves/Teoma. This has made it profitable for the page jackers to start spidering content again.”

How to Torpedo the Google Juggernaut
Webmaster World

“Essentially Google is now a business which is critically dependent on one supplier for providing value to its customers. Anyone who has studied a bit of business valuation theory knows that puts their business model in a very shaky competitive position. It’s a matter of time before AOL, Yahoo and MSN become less blase about that fact.”

Broken Link Checker

“Can someone give me some good recommendations on link checkers, both free online ones (if any) and software ones?”

ClickTracks Vs WebTrends
High Rankings Forum

“WebTrends is very robust and can be an incredible tool, but you have to be a genius to set it up and then set up the automated reports….ClickTracks is an excellent marketing oriented stats solution. For evaluating marketing and usability trends, it is the best available. However, if you want technical stats, this won’t do it for you….NetTracker is one of my favorites for getting technical and drill-down data from a website. It is a breeze to set up and the interface is naturally intuitive.”

Big Changes to AdSense
Webmaster World

“How ads are displayed on certain sites will dramatically change the shape of the program.”

Search Engine Forums Spotlight courtesy Search Engine Guide.

SearchDay Week in Review

Ask Jeeves: Why Buy Interactive Search Holdings?
SearchDay, Apr. 8, 2004

Ask Jeeves’ recent acquisition of Interactive Search Holdings has gone largely unremarked amid the recent sparring between industry titans Yahoo and Google. But the acquisition is significant, broadening Jeeves’ reach and providing new resources that will be used to beef up its core Teoma search technology.

Making a Living as a Search Marketing Professional
SearchDay, Apr. 7, 2004

Search marketing is a fast moving industry, with rapidly evolving business models. What’s the best way to make money in this business?

Search Engine Milestones for March 2004
SearchDay, Apr. 6, 2004

Notable news and announcements from the web search world during the past month.

Google Tops, But Yahoo Switch Success So Far
SearchDay, Apr. 5, 2004

New WebSideStory stats say Google’s most popular, but they also reveal that Yahoo’s recent replacement of Google results with its own technology doesn’t appear to have cost it visitors.

Search Headlines

Yahoo shares soar on strong earnings…
IHT Apr 9 2004 9:58AM GMT
Study: S.F. Area Has Most Wi-Fi Hot Spots…
San Jose Mercury News Apr 9 2004 3:28AM GMT
The 100 Percent Solution for Online Advertising… Apr 9 2004 3:25AM GMT
Mesothelioma brings in search-engine bucks…
Washington Times Apr 9 2004 2:21AM GMT
Google This!…
Smart Money Apr 9 2004 1:31AM GMT
FindWhat to Integrate Pay Per Call Advertising in Paid Search Listings…
Search Engine Journal Apr 8 2004 11:18PM GMT
Gator mutation Claria files for IPO…
CNET Apr 8 2004 11:14PM GMT
Kent’s Parish Records Go Online… Apr 8 2004 12:26PM GMT
Big Brother nominated for Google Award…
The Register Apr 8 2004 8:52AM GMT
Google’s Gmail hits trademark problem…
The Register Apr 8 2004 8:52AM GMT
Online Ads, Search Drive Yahoo’s Q1 Growth… Apr 8 2004 5:27AM GMT
In Google We Trust? When the Subject Is E-Mail, Maybe Not…
New York Times Apr 8 2004 1:45AM GMT
Yahoo shows paid search pays…
The Register Apr 8 2004 1:08AM GMT
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