SearchDay | The Myth of Perfect Conversion

Today’s Top Story:

SEW Expert - Tim Ash Tim
The Myth of Perfect Conversion
Don’t make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn’t exist. It’s a delusion.
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Search Engine Watch Experts Columns

SEW Expert - Bill Hunt Bill
Less Common Problems of International SEO
Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems.
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SEW Expert - Carrie Hill Carrie
Small Business Guide to Tools that Help Your SEM
There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Some are free, some are paid, but all of them are worth the investment of time and money to learn to use.
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News from the Search Engine Watch Blog

Another Ex-Googler Heads to AOL
Posted by Nathania Johnson Sep 30, 2009

AOL has tapped Shashi Seth as Senior Vice President of Global Advertising Products. Seth was formerly with Cooliris and before that was at Google. Prior to leaving Google, he was charged with the difficult task of developing monetization strategies for YouTube. Seth previously was the Product Lead for Web Search …
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Bryan Eisenberg Shares 69 Free (or Low Cost) Tools to Improve Your Website
Posted by Greg Jarboe Sep 30, 2009

Bryan Eisenberg, the co-author of the bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”, has a new personal blog named, Bryan Eisenberg. (Does he owe his parents royalties for using that name for his blog?) And he’s just posted an incredibly useful list …
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Google to Send Out 100,000 Wave Invites
Posted by Nathania Johnson Sep 30, 2009

Beginning tomorrow (September 30), Google will send out 100,000 invites to Google Wave. The product has received a lot of buzz, both for being innovative and not quite ready. Actually, Google admits it’s not ready for prime time, which is one of the reasons why the invites are limited. If you’re …
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Chance Card: Design a 3D Building for Monopoly City Streets Using Google Sketchup
Posted by Nathania Johnson Sep 30, 2009

Hasbro, the makers of Monopoly, have launched a contest where you can design a 3D building for their new interactive version of the popular board game: Monopoly City Streets. But you’ll have to hurry. The deadline for the contest is next Tuesday, October 6, 2009 at 11:59pm EST. You’ll need to …
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Yahoo! Launches Ads on Mobile Search for iPhone and Android
Posted by Nathania Johnson Sep 30, 2009

With mobile search on the rise, it’s no surprise that search engines wish to monetize the traffic. Yahoo! today announced that they’re adding search advertising to their mobile search for iPhones, iPod Touches and Android devices. One ad appears at the top of the search results and two ads appear at …
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Search Engine Watch Forum Discussions

Double Serving Ads Sep 29, 2009
Can anyone clarify Google’s policy on double serving ads? Or that of Yahoo & Bling come to that. My understanding being that this was prohibited for various, obvious reasons. However, I’ve recently become aware of this with a competitor showing up to 7 sites on the same keyphrase and …
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Google Shares Mobile Search Volumes Sep 25, 2009
After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes – This is really BIG for all mobile advertisers! Finally we can …
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Duplicated Content in Subdomains Sep 23, 2009
I am helping someone with an SEO issue and wanted to run this by the forum. On their website, they have the main domain ( and about 8-10 additional subdomains for different cities where they do business (, etc). The content on these additional domains is 98% …
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