SearchDay | Google AdWords Quality Score — That’s Old-School for SEO

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SEW Expert - Mark Jackson Mark

Google AdWords Quality Score — That’s Old-School for SEO
Google’s rules for improving Quality Score of AdWords ads will sound familiar to anyone who’s been doing SEO. By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you’re honestly interested in targeting, you’ll likely end up improving your Quality Scores as well.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie

Six Things You Might Be Doing Wrong (And How to Fix Them)!
When you look at what is and isn’t working for a small business Web site, you’ll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for.
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SEW Expert - William Flaiz William

Universal Search: The (War) Elephant in the Room
When the ancient Romans tried to defend themselves from Hannibal’s war elephants, they learned that they needed to throw away their old ideas about war and learn to work together. If universal search is the search marketer’s war elephant, we must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents.
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SEW Expert - Ron Jones Ron

Build Your SEM Network — Get LinkedIn
How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another’s resume-like profiles.
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News from the Search Engine Watch Blog

Microsoft Strikes Toolbar Agreement with Sun Microsystems
Posted by Nathania Johnson Nov 11, 2008

Microsoft has struck a deal with Sun Microsystems to have the MSN toolbar downloaded with Java Runtime Environment (JRE). The agreement will give Internet Explorer users in the United States the option of downloading the toolbar when they download JRE. The toolbar offers access to Live Search features, the MSN …
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Google Toolbar Update Features News Tabs
Posted by Nathania Johnson Nov 11, 2008

Google Toolbar 5 for IE was recently released, and it includes an update to its News feature. Now, a drop down box includes tabs for 5 news niches: Top Stories, U.S., World, Entertainment, and Science/Technology. You can check the headlines without leaving the page you’re currently browsing or click a link …
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Google Ad Planner Now Available to Everyone
Posted by Nathania Johnson Nov 11, 2008

Earlier this year, Google launched a media measurement tool called Ad Planner, designed to assist media buyers in their purchasing decisions. The tool was available in limited release by invitation/application only. Now, the tool is available to anyone with a Google account. There are also some new features for Ad Planner. Define …
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hiogi to Provide Q&A for Skype
Posted by Nathania Johnson Nov 10, 2008

hiogi has been tapped to provide a Q&A search for Skype. This will allow Skype users to ask search questions and get answers directly through Skype. This can be done via mobile or desktop. “hiogi for Skype mobile is the easiest way to receive quick answers while traveling,” says Bjoern Behrendt, …
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Search Engine Watch Forum Discussions

acceptable conversion ratio Nov 11, 2008
What is a reasonable target for converting fisrt page visitors to a sale or a lead
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Circular or Reciprocal Nov 10, 2008
Does anyone have an opinion on using circular linking versus the good ol’ reciprocal linking? Or perhaps how to keep a link circle unbroken?
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Why does ad content get indexed? Nov 7, 2008
I see this alot. In our analytics and in searches I find organic rankings for sites based on Adcenter ads. For example do a search for any company name you are advertising with, that would be in your display URL, and you get a number of results from where your …
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