SearchDay | High-Value Link Building is Hard Work

Today’s Top Story:


SEW Expert - Eric Enge Eric
High-Value Link Building is Hard Work
Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these four steps.
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Search Engine Watch Experts Columns


SEW Expert - Kevin Ryan Kevin
An Open Letter to Retailers Concerning Black Friday
When has organizing a frenzied mass of humans ever ended well in the history of mankind? The wisdom of crowds is an Internet fantasy. Isn’t it time to move more marketing efforts online?
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SEW Expert - Aaron Shear Aaron
Post-Cyber Monday Marketing Ideas
It’s a good idea to put a development freeze in place from now until the end of the year, to make sure your sites are performing well and won’t go down due to tinkering during the busy holiday shopping season. While you’re waiting to put out any new releases, consider investing more effort into other forms of marketing that may have an indirect impact on your overall SEO coverage.
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SEW Expert - Mark Jackson Mark
Link Building, Circa 2008
As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. Link generation is a key component of today’s search engine results.
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News from the Search Engine Watch Blog


Cyber Monday Spending Up 15% to $846 Million
Posted by Nathania Johnson Dec 3, 2008

Cyber Monday sales were up 15% reaching $846 million, making it the second highest online spending day recorded, according to comScore. Earlier this week, comScore said that rate of growth for Cyber Monday sales have traditionally indicated the overall rate of growth for holiday spending in general. If that remains the …
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UPDATE: Jonathan Miller Seeks Funds for His VC Firm, Not Yahoo
Posted by Nathania Johnson Dec 3, 2008

It turns out yesterday’s news about former AOL CEO Jonathan Miller trying to gather money to buy Yahoo was false. Miller has been raising money, but it’s for his own venture capital firm, not for buying Yahoo. Miller’s firm is Velocity Interactive Group and it does invest in digital media. This is …
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Live Search Flags Questionable Sites
Posted by Nathania Johnson Dec 3, 2008

Microsoft’s Live Search is now flagging sites which they deem questionable in terms of malware. Users can still visit the site, but you’ll have to click a special link in the warning box, as the main link has been disabled. If you find that your site has been flagged (perhaps …
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Advertising to Cretins Expected To Drop in 2009
Posted by Frank Watson Dec 3, 2008

While the News Corp founder’s biographer Michael Wolff may think Rupert Murdoch’s MySpace users are “cretins”, the company’s CEO Chris DeWolfe believes profits will “continue to grow in spite of the poor economy”. “If you’re on MySpace now, you’re a (expletive) cretin. And you’re not only a (expletive) cretin, but you’re …
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Google Makes New Ad Quality Videos
Posted by Frank Watson Dec 3, 2008

Perhaps in an effort to become more transparent, or maybe just hoping more people start advertising, Google has published two new videos on Quality Scores. As their Inside AdWords blog describes the first is an introductory video, “an overview of Quality Score and answers to some common questions about Ads Quality.” …
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Search Engine Watch Forum Discussions

Which redirect Dec 3, 2008
We acquired a company and the site that goes along with it. In webmaster tools it shows a ton (1/20th of all links) of dead links. Should I use a 301 or 404, if redirection via a 301 I will try to redirect to the best fit page but all else fail …
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When should I give up trying to improve an ad’s CTR? Dec 3, 2008
I’ve got an adgroup that’s been running a long time with 2 ads. One ad gets a steady 7% CTR. I’ve been testing ads against this one forever and can’t get any others above a 5%. So my adgroup averages about 6%. ROIs on each ad …
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Semantic targeting – is it actual? Dec 3, 2008
I’ve recently run into an interesting article about the next generation of online advertising techniques. The article provides an opinion that the future web will be more monetized and the semantic technologies will cover all kind of web services including ad networking. It’s a big challenge for contextual and behavioural …
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