SearchDay: Link Building with Customers

Today’s Top Story:


SEW Expert - Justilien Gaspard Justilien
Link Building with Customers, Part 2
Customers are one of your most valuable link building resources, because they’re already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.
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Search Engine Watch Experts Columns


SEW Expert - Erik Qualman Erik
Avoiding Online Missteps with Generation Y and Millenniums
Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we’re delivering. But marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn’t need to come in a fancy package.
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News from the Search Engine Watch Blog


Google to Update Content Network as Part of DoubleClick Integration
Posted by Nathania Johnson Aug 7, 2008

Google has announced new features that are coming to the Content Network. They said the new features are part of the integration process with DoubleClick, since finalizing the acquisition of the company earlier this year. The new features are: Frequency Capping: Enables advertisers to control the number of times a user sees …
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Let the Games Begin: Yahoo and Icahn Make it Official
Posted by Nathania Johnson Aug 7, 2008

Yahoo has officially appointed Carl Icahn to its board of directors, and board member Robert Kotick has officially resigned. The moves were all part of a previously reached agreement by Yahoo and Icahn following months of drama resulting from an unsolicited bid by Microsoft to buy Yahoo. But with the track …
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Internet Traffic Growth Rates May Be Lower than ISPs Claim
Posted by Nathania Johnson Aug 7, 2008

Internet service providers love to talk about how much traffic is rapidly increasing by the year and how they’ll either need to charge more or create a different business model for it. Even Time Warner is running a test in Beaumont, TX to meter internet use and charge by usage. But …
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Omniture’s SearchCenter Now Integrated with Chinese Search Engine
Posted by Nathania Johnson Aug 7, 2008

One day before the Olympics in Beijing, Ominture has announced that its SearchCenter integration with Chinese search engine is now available. “Successful search management strategies are paramount for enterprises and interactive agencies that do global online marketing,” said Josh James, CEO and co-founder at Omniture. “SearchCenter gives businesses increased advantages …
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Pew Internet & American Life Project: 49% Use Search Daily
Posted by Kevin Heisler Aug 7, 2008

How often do people use a search engine? The percentage of Internet users who use search engines on a typical day has soared from about one-third of all users in 2002, to a new high of just under one half (49%), according to the latest study from the Pew Internet …
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Microsoft Webmaster Tools Update
Posted by Eric Enge Aug 6, 2008

Microsoft has just released an update to their Webmaster Tools. It’s a significant update, with lots of new functionality in it. My guess is that a large number of SEOs will adopt this new tool as a part of their tool set. Let’s take a look at …
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Google Sells Performics to Publicis Groupe
Posted by Kevin Heisler Aug 6, 2008

Google has sold its Performics search marketing business to the Publicis Groupe. Chicago-based Performics has about 200 employees in Chicago, San Francisco, New York, London, Hamburg, Sydney, Singapore and Beijing. The business will report into Curt Hecht, president of Paris-based Publicis’ VivaKi Nerve Center. Hecht is the former EVP Chief …
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Search Engine Watch Forum Discussions

Google getting closer to peer reviewed network Aug 7, 2008
New enhancements on the Google content network 8/07/2008 05:01:00 AM —Quote— Today we’re announcing some key enhancements on the Google content network (partner sites for which we provide advertising) that will offer a better experience for users and better value for advertisers and publishers. These enhancements are the latest result of …
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Google has changed how it describes my site Aug 6, 2008
Was hoping someone could shed some light on this, but the site description that organic google searches comes up with has changed for the home page of a site i look after. I found out that our webmaster had dropped the desciption and keywords meta tags from the home page html …
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links from related sites = totally overrated? Aug 3, 2008
I typed in those keywords into Google de yesterday: “Mauritius” (german word for the beautiful island) and at #5 or so this site ranks: mauritius-brauerei de (Brauerei = brewery in English I think). It seemed to have about the same link authority as other sites such as mauritius-guide or mauritius-info etc.. However, …
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