SearchDay | Search is Not Enough

Today’s Top Story:

SEW Expert - William Flaiz William

Search is Not Enough
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. Examine the entire marketing funnel, not just the search component, to maximize your marketing dollars.
» Full story » Print version

Search Engine Watch Experts Columns

SEW Expert - Chris Boggs Chris

Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations.
» Full story » Print version

SEW Expert - Elisabeth Osmeloski Elisabeth

The New Era of Travel Affiliate Marketing
As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players.
» Full story » Print version

SEW Expert - Ron Jones Ron

MySpace for Online Learning and Marketing Tools
While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive environment.
» Full story » Print version

SEW Expert - Sage Lewis Sage

My Wife, the Editor
Editor of any kind of publication — machining, food, scientific equipment — is an underground ruling class that very few average people know about. When approaching an editor of a newspaper, trade publication, or a major publication, if you want the quote, if you want the link, treat these people with the respect they’ve come to know and love.
» Full story » Print version

News from the Search Engine Watch Blog

Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22
Posted by Nathania Johnson Oct 10, 2008

Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment looking in the rear view mirror. Too bad Yahoo rejected the $31 per share offer, because their stock has plummeted to $13 a share this week. To be fair, some of …
» Continue reading

MIVA Releases Customizable ALOT Toolbar, Homepage, and Widgets
Posted by Nathania Johnson Oct 10, 2008

Digital advertising company MIVA has released an update of their toolbar, enabling customizable features. MIVA is also launching a customizable homepage and a widget site, ALOT Buttons, for their customers. The ALOT brand launched in the last quarter of 2007 with the theme “Make the Internet Easy.” ALOT products aggregate proprietary …
» Continue reading

Google CEO Calls Internet “Cesspool”
Posted by Frank Watson Oct 10, 2008

Google CEO Eric Schmidt must love controversy. In a speech to magazine executives Wednesday he called the internet “a cesspool”, AdAge reported. I don’t know if that makes Google a sewerage company, but I think Schmidt should realize that many look at Google as their filter to the web. Employees like …
» Continue reading

Google Stock Downgraded to Hold; Authorizes Stock Repurchase Program
Posted by Nathania Johnson Oct 9, 2008

Soleil Securities has downgraded Google stock (GOOG) from “buy” to “hold.” Their reasoning is that ad-driven companies will see a slowdown to the weak economy and that Google is already experiencing a slowdown in growth of their ad revenues. Soleil analyst Laura Martin downgraded the price target for GOOG from …
» Continue reading

Search Engine Watch Forum Discussions

Google at 10: What’s Your SEO Strategy Oct 9, 2008
Google was a predictable little search engine when it was a toddler. It loved content and it loved links. It really, really loved links. As it grew it introduced other factors over the years. Whether you call them the “yo-yos” or the “wobblies,” search positions are impossible to predict. G …
» Join the discussion

Best Seo Template For Blogger Oct 6, 2008
I wanna use the best seo template to be used for my blogger. I have been using this blog Please suggest me the best seo blogger template that i can use. And please also suggest about my blog what i should need to add more or changes i should make in it.:confused:
» Join the discussion

Google building YouTube to be cash giant Oct 9, 2008
Google is reportedly on the path of making YouTube similar to an Affiliate Marketing channel. ( After watching music videos or movie clips, links will be available to Amazon or iTunes to buy the media recently viewed. Will this put more pressure on companies to make more videos? The major …
» Join the discussion

Related reading

serps of tomorrow
2018 SERP changes impact SEO