SearchDay | Suing Google over Yahoo

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SEW Expert - Kevin Ryan Kevin

Suing Google over Yahoo
Yahoo’s last ditch effort to generate additional revenue and thwart a hostile purchase from Microsoft might have provided sufficient impetus for a partnership six months ago, but we’re a long way from the world we all knew then. The government, consumer watchdogs, and advertisers are all raising opposition to the Google-Yahoo ad deal. The drama is far from over.
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Search Engine Watch Experts Columns

SEW Expert - Eric Enge Eric

Social Media Link Building: From Fantasy to Reality
Sometimes, a company’s marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments.
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SEW Expert - Mark Jackson Mark

SEO Site Review: Custom Creations, Unlimited
Mark Jackson performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn’t in bad shape from a SEO perspective, but it is a great example of the importance of the little things.
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SEW Expert - Aaron Shear Aaron

Maintaining Your Company’s Image in the SERPs
Is your company the victim of bad press, or a concerted campaign to push your site down in the SERPs? By building alternative media types, and linking to compelling content about your company on other sites, you can often clear up the majority of the unwanted press by moving it down through the rankings.
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News from the Search Engine Watch Blog

Over Before It Started: Google and Yahoo Search Ad Deal Canceled
Posted by Nathania Johnson Nov 5, 2008

Google is ending its search advertising partnership with Yahoo. It was never even implemented. Concerns over antitrust issues rose fast and furious since Google + Yahoo = an enormous chunk of the search ad market. Groups of advertisers spurred on by Microsoft lobbied the Department of Justice to oppose the deal. …
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FCC Passed “White Space” What Does It Mean
Posted by Frank Watson Nov 5, 2008

The FCC agreed to open the “white space” – the broadcast spectrum used by over the air television – to use by others apart from the regulated television stations, by a vote of 5-0 yesterday. This is a major accomplishment that companies such as Google, Microsoft, Dell and Hewlitt-Packard have …
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AOL Ad Revenues Drop 6% in Q3 2008
Posted by Nathania Johnson Nov 5, 2008

Revenue for AOL’s advertising dropped 6% in the third quarter of 2008. Total revenues for AOL dropped 17% but that’s primarily due to declining subscription rates. AOL is in the midst of a business model shift – from one based on internet access subscriptions to one based on advertising. That shift, …
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Accoona Acquired by Masterseek
Posted by Nathania Johnson Nov 5, 2008

U.S. business-to-business search engine Accoona has been acquired by Denmark-based business-to-business search engine Masterseek. Accoona launched in 2004 and has seen much of its success in China. “We have worked intensely for the last two weeks in order to get all of the legalities and finances in place for the takeover …
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Firefox Reaches 20% Market Share, Releases Privacy Feature
Posted by Nathania Johnson Nov 5, 2008

No, the two are not related, as far as I can tell. But Congratulations to Firefox (my personal browser of choice) for reaching 20% of market share. They reached the number for 2 out of 4 weeks in October. For a browser that doesn’t come pre-installed on most computers, that’s …
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Moore and Warms Out, Dossett In at Yahoo
Posted by Nathania Johnson Nov 4, 2008

Scott Moore and Al Warms are leaving Yahoo, while Jeff Dossett is joining the Sunnyvale search engine. Dossett replaces Moore, who headed up Yahoo!’s media group. Al Warms headed up Yahoo News, Tech and Education, and came to Yahoo through the acquisition of Buzztracker. “Jeff is one of the country’s most …
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Search Engine Watch Forum Discussions

Internal link structure Nov 5, 2008
If page A links to page B with 3 links (top nav, bottom nav, and in text), does page B gets 3 “votes” and page A counts 3 outbound links, or the number to the outbound links to the same target is irrelevant for both A and B pages?
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Adwords account targeting several countries Nov 4, 2008
Hi, I have a client. They have a web site in English. Their product is a software which can be used in every country. Actually the targeted countries in their adwords account are USA&Canada. They want to target UK&Australie as well. My question is ; is it a good idea to target several countries from …
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domain name with www & without www. Nov 4, 2008
Recently i m headache with the issue of domain name with www & without www.I have done much study but still feel confuse so , i hope i can get help here. 1st i would like to know what’s the difference between the domain name with www & without www as …
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