SearchDay | A Modest Proposal: Technology in Search

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SEW Expert - Joshua Palau Joshua

A Modest Proposal: Technology in Search
Many times, clients have been wowed by technology, but later dissatisfied with the service and strategy they received. Those are the ones who realized they should have paid more attention to the people presenting instead of the technology.
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Search Engine Watch Experts Columns

SEW Expert - Chris Boggs Chris

Building Directory Links: A Valuable SEO Tactic?
One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic?
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SEW Expert - Sage Lewis Sage

Re-Thinking Link Building
I’ve yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer?
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News from the Search Engine Watch Blog

Google Revenues Increase 3% Year-Over-Year in Q2 2009; Paid Clicks Hold Steady
Posted by Nathania Johnson Jul 17, 2009

Google released second quarter earnings for 2009 today, and the news was relatively positive. Revenues increased by 3% year-over-year, coming in at $5.52 billion. Paid clicks were 2% lower than Q1, but 15% higher than the second quarter of 2008. Meanwhile, the average CPC (cost-per-click) increased 5% over Q1 2009 but …
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Groundhog Day: Yahoo! and Microsoft Said to Be Nearing a Search Deal
Posted by Nathania Johnson Jul 17, 2009

Yahoo! and Microsoft are reportedly at it again. According to Kara Swisher’s mole at Yahoo!, a team of Microsoft search execs (some of which used to be Purple People) have flown to Sunnyvale (sans Ballmer) to hash out the finer points of technology involved in the deal. Now, there’s all sorts …
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Google Reader’s New Sharing Options (Plus a Shared Items Twitter Sharing Tip!)
Posted by Nathania Johnson Jul 17, 2009

Google Reader unleashed new sharing options this week, continuing the slow but steady trend of turning the newsreader into a social media platform. Let’s say I’m reading the Search Engine Watch expert column feed. I now have the option to “Like” the post. Google Reader tracks the number of people …
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SEW Awards Deadline Extended – Now July 21
Posted by Kevin Newcomb Jul 17, 2009

My phone has been ringing off the hook today with last-minute submitters to the Search Engine Watch Awards asking for an extension to today’s deadline. In an effort to get all these great submissions included in our awards, we’ve decided to extend our deadline through Tuesday, July 21. Besides that, it …
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Twittergate: Hacked Docs Stir Up Questions of Ethics and Security
Posted by Nathania Johnson Jul 17, 2009

Recently a hacker obtained confidential documents containing information about Twitter’s business plans as well as user accounts and passwords. The hacker sent the documents to two blogs: Silicon Valley’s TechCrunch and Korben, a tech news site in France. TechCrunch has spent the better part of a week publishing a few of …
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Search Engine Watch Forum Discussions

detecting dupe content – new content to existing site or new domain? Jul 13, 2009
*Background:* Two days ago I added 12 new pages to a site (Sat). This is on a PR2 site having about 3 relevent pages linked to it. It is a contractor & general remodeling site. here) *The site has only 3-4 pages relevant to the new content topic* and is 6+ years old. …………………………………………………. For …
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PPC Management Tool? Jul 9, 2009
Hello. Can anyone recommend a good offline tool that I can use to manage my PPC accounts in Google, Yahoo, and Bing? I love AdWords Editor, but I would love it even more if I could manage all three accounts from the same platform. It is just so tedious to …
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Anyone know whats going on here…? Jul 9, 2009
I did a backlink check on a competitors site, and they seem to have loads, I mean maybe hundreds, of links from blogs, that all follow the same sort of pattern. They all seem to be articles, that end in a keyphrase and link of some kind that have nothing much …
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