SearchDay | Saturating Your Message in Search Marketing

Today’s Top Story:

SEW Expert - Carrie Hill Carrie

Saturating Your Message in Search Marketing
Tips to ensure your business controls as many spaces as possible on a search results page.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark

Addressing the ‘O’ in Search Engine Optimization
Tips for improving optimization efforts.
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SEW Expert - Liana Evans Liana

Who Owns the Social Media Conversation?
Your company is more than just one person; make sure your social media strategy reflects that.
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News from the Search Engine Watch Blog

Search Ad Spend Up 10% in Q3 2009, Per SearchIgnite Report
Posted by Nathania Johnson Oct 13, 2009

SearchIgnite has released their quarterly search advertising spend report. The data shows that U.S. search spend flat year-over-year but up 10% quarter-over-quarter. That’s good news as we head into the holiday season. The most notable increase came from multi-channel retailers, who upped their spend by 40% from Q3 2008 to Q3 2009.
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Google Launches ‘Fetch as Googlebot’ and ‘Malware Details’ in Webmaster Tools Labs
Posted by Nathania Johnson Oct 13, 2009

Google is releasing into Webmaster Tools Labs a couple of features that help you view things from their angle. The two features are “Fetch as Googlebot” and “Malware Details.” Fetch as Googlebot lets you view your web pages as Google’s famous indexing spider. This will answer a question Google (and SEOs) …
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Google Creates Learning Site Specifically for Ad Agencies
Posted by Nathania Johnson Oct 13, 2009

Google has launched a new site called AgencyLand. The site is an answer to requests from advertising agencies for resources to help them manage their clients’ accounts. Originally launched into a closed, private beta in March 2009, AgencyLand is now available by invitation to agencies and third parties in the …
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LexisNexis Integrates Semantic Search Technology into Patent Research
Posted by Nathania Johnson Oct 13, 2009

LexisNexis is introducing semantic search technology into its intellectual property research products. The technology was developed by Pure Discovery, based out of Dallas, TX. “With semantic search technology we have changed the very nature of online patent research by providing users with an additional means of researching patent and non-patent …
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Will Black Friday Become Cyber Friday?
Posted by Nathania Johnson Oct 13, 2009

One of the most significant online shopping days of the year is Cyber Monday, which, like Black Friday, follows Thanksgiving and unofficially marks the beginning of the holiday shopping season. But new data that Yahoo! has released suggests that Black Friday is itself increasingly becoming a popular day for online …
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Former Genentech CEO Levinson Quits Google Board
Posted by Nathania Johnson Oct 13, 2009

Arthur Levinson, former CEO of Genentech, has resigned Google’s Board of Directors. Levinson had been on the board for five years. “Working with Eric, Larry, Sergey and the whole Google team has been a remarkable experience for me. I greatly admire what they’ve built and have no doubt that Google …
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Search Engine Watch Forum Discussions

Need Traffic Solution Oct 13, 2009
I am facing some big problems in my traffic. Since Last 3 months i am having bit trouble. My 90% Traffic is coming from the region which i am not targeting. I have checked my keywords ranking and found out there is slight change in some of my Keywords …
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Google Holding Back Newer Sites Oct 12, 2009
Hi I am working on a client’s site in a very competitive market ‘Mortgages’, we have optimized it and have a good monthly link building plan going on, however we always seem to be around page 20 for the our most competitive term. It is my theory that Google holds …
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google denying url removal request Oct 10, 2009
Can someone advise how I can get some obsolete urls removed form google index. The pages have been deleted and my server returns a 404 error for these pages. I have also disallowed the urls in robots.txt. But my url removal requests keep getting denied with google’s usual lack of information as …
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