SearchDay | Social Community: Free Pancakes Anyone?

Today’s Top Story:

SEW Expert - Erik Qualman Erik
Social Community: Free Pancakes Anyone?
Human beings long for a sense of community, like a charity pancake breakfast, and this isn’t lost with social media. Starbucks, Ben & Jerry’s and others gave freebies on Election Day — did it work as well as fresh pancakes?
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
A Look Back, and a New Beginning
Ron Jones looks back at some highlights from his columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner’s point of view: SEM 101.
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SEW Expert - Tim Ash Tim
Assembling Your Landing Page Optimization Dream Team, Part 2
The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program.
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SEW Expert - Carrie Hill Carrie
25 Design Best Practices for Your Small Business Web Site
Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience.
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News from the Search Engine Watch Blog

Yahoo and Reveal Top Searches for 2008
Posted by Nathania Johnson Dec 1, 2008

Top searches lists are beginning to roll out and today, both Yahoo and revealed the hottest searches for 2008 on their respective engines. Over at Yahoo!, entertainment was the name of the game: Britney SpearsWWE (World Wrestling Entertainment)Barack ObamaMiley CyrusRuneScapeJessica AlbaNarutoLindsay LohanAngelina JolieAmerican Idol’s Top 10 list was a little less …
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Icahn Buys More Yahoo Stock; European Head Out
Posted by Nathania Johnson Dec 1, 2008

Carl Icahn has increased his investment in Yahoo by purchasing nearly 7 million shares. This comes on the heels of the announcement that Jerry Yang will be stepping down as CEO, once a new one has been tapped. While some may see this as a sign of “Carl in Charge,” I …
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Online Black Friday Sales Up 1% Over Last Year
Posted by Nathania Johnson Dec 1, 2008

Despite all the bad economic news going into Black Friday, online spending was up 1% over last year, according to comScore. Online shoppers spent $534 million, up from $531 million for Black Friday 2007. One of the advantages for online shopping is sleeping in (and not trampling Wal-mart employees to death). …
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Search Engine Watch Forum Discussions

Google Testing Sponsored Links On Image Search Nov 28, 2008
Now we’re seeing Google testing a full line of 3 Sponsored Links results on top of the Image Search results for most search queries. We’ve got screenshots and details at: Anyone else seeing this?
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Bounce Rate Nov 27, 2008
Hi I have several questions about bounce rate that I am hoping you may be able to help me with. Should bounce percent be at a page level or site level?If at a site level is it single page visits/ total visits.Or should i report at page level ? I am …
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SEO Friendly Shopping Cart Nov 26, 2008
So, I’m trying to find a decent shopping cart that has a search engine friendly script for a clients website without building it myself. Any suggestions?
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